Startups have their highs and lows. A co-founder can help you ride the waves. By Ilan Mochari (Senior Writer, Inc. Magazine) This post originally appeared on Inc.com. Renee Robbie and Giorgia Rossi first knew they’d be compatible co-founders during their shared...
How badly do your potential customers really need what you’re selling? Can they live without it? Here’s a simple framework for assessing just how vital your business could be. By Ilan Mochari (Senior Writer, Inc. Magazine) This story first appeared on...