Why We Don’t Have More Women Running Startups

Why We Don’t Have More Women Running Startups

By Heidi Isern (Contributing Writer, Women 2.0) Why aren’t more women-run startups funded? Because there aren’t more women-run startups! According to Women 2.0, women found only 11% of technology companies. The question remains: Whose job is it to change that? I...
Maeghan Smulders: 1 Girl, 10 Jobs, 112 Days (Working Life)

Maeghan Smulders: 1 Girl, 10 Jobs, 112 Days (Working Life)

By Heidi Isern (Contributing Writer, Women 2.0)   Upon graduation, Calgary born Maeghan Smulders was offered not one, but 29 different jobs. Overwhelmed with choices, she decided to do something innovative. She decided to “date” her companies: “Rather than just...
Rebuttal to Penelope Trunk: Redefining Life’s Blueprint

Rebuttal to Penelope Trunk: Redefining Life’s Blueprint

By Heidi Isern (Contributing Writer, Women 2.0) I live in an amazing ecosystem of women who defy convention, reinvent the rules, and passionately take risks to better the world around them. This isn’t everyone’s habitat and the team at Women 2.0 brought it to my...
Bootstrapping: Building Fashion the Lean Startup Way

Bootstrapping: Building Fashion the Lean Startup Way

By Heidi Isern (Contributing Writer, Women 2.0) Lindsay Welsh McConnon believes in building from idea to execution. She is the co-founder of Velvet Brigade, a community driven women’s fashion brand. The company showcases aspiring designers from all over the world and...