Success brings growth for startups but sometimes stress for early-stage employees who struggle to cope with all the changes. Here’s advice on riding out the turbulence.
By Mary Ann Rettig-Zucchi (Principal Consultant, Jupiter Consulting Group) & Lori Mazan (Founder & CEO, Leading From Center)
Any one who has been in on the ground floor of a startup can tell you what an intoxicating experience it is. What they may not tell you is how being successful can change it all.
In the trenches together, the early employees are more than mere colleagues. They are comrades and have one another’s backs. They become one another’s primary social circle given the sheer number of hours spent together. It is a heady experience to be passionate about bringing a dream to reality, building something from seemingly nothing, and bonding with others in the process.
When your company growth doubles every week, there’s plenty of room for error. Michelle Zatlyn explains how to survive it.
By Francesca Fenzi (Staff Writer, Inc.)
CloudFlare, a service that protects websites from security threats and speeds up online performance, has been growing at lightning-speed since its creation in 2009. The company saw more than 720 million unique IP addresses and an estimated 1.3 billion page views in the last year alone.
By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)
Early Facebook employees deliver a case study on scaling from millions to billions at the Women 2.0 Conference on Valentine’s Day. The product leader responsible for Facebook’s growth, Naomi Gleit talks onstage as the second most tenured employee at Facebook next to Mark Zuckerberg.
Who does well with paid marketing?
By Elizabeth Yin (Co-Founder, LaunchBit)
This is a continuation of a 2-part blog series on whether to run ads for your startup. Before, I talked about running ads pre- product/market fit. This week’s post assumes your startup has achieved product/market fit and is in its growth stage.
Once you reach product/market fit, you should know roughly what your user acquisition funnel looks like and something about the lifetime value (LTV) of your customer. You still may need some major experimenting and reworking, but you should have a rough order of magnitude of your numbers.
Marketing in Silicon Valley requires a scientific approach.
By Julie Zhou (Growthmaster, Hipmunk)
Math was my favorite subject in high school. After college, I was primed for the well-trodden path to investment banking where I could play with numbers all day. Instead, when Google came calling in search of marketers, my career took an unexpected turn.
Marketing? The department first to get budget cuts in tough times? Why was a company that had grown into a global powerhouse by living and breathing data hiring marketers?
Years later, I had learned that marketing was unmistakably a science – it was the science of discovering what people loved