An analysis of how men and women react to various marketing tactics. A woman in a bikini sloppily eating a cheeseburger. An animal shelter packed with sad and scared dogs. A beautiful celebrity promoting shampoo. An insurance company showing statistic after statistic...
An article in GOOD points out how gender is one factor affecting the growth rate of entrepreneurs and discusses stats about women entrepreneurs that were revealed at the Women 2.0 conference. By Jessica Schimm (Assistant Editor, Women 2.0) There are a lot of...
Brad Feld and I are writing a book, Startup Boards, where we raise the fundamental question – can you proactively build an all-star, high-performing board? By Mahendra Ramsinghani (Contributor, Forbes) Today, no woman is giving a spirited “I have a dream…” speech to...
First, hire 13 all-male interns for a technology company. Then tweet a picture for best results. By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) In a tweet heard around the tech world, former Twitter creator and Square founder and CEO Jack Dorsey sent out...
First, hire 13 all-male interns for a technology company. Then tweet a picture for best results. By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) In a tweet heard around the tech world, former Twitter creator and Square founder and CEO Jack Dorsey sent out...