From High Heels To Bootstraps: Starting Up Froomz

From High Heels To Bootstraps: Starting Up Froomz

I only wonder why it took me so long to step out of the corporate world. By Yan Heim (Co-Founder & CEO, Froomz) Launching Froomz hasn’t been an easy journey. In early 2011, I left behind a well-compensated senior management position with one of the largest telecom...
Bootstrapping The Subversive Big Idea

Bootstrapping The Subversive Big Idea

Make sure that you build in adequate time for market validation if you are bootstrapping. By Yan Heim (Co-Founder & CEO, Froomz) How far can passion take you without the fuel of money? Technology has driven down the start up costs, social media also offers...