How can you get the most out of a Kickstarter campaign? And when it’s over, what next? Take it from a founder who’s been there. By Lorraine Sanders (Contributing writer, Women 2.0) Photo by Milla Teittinen via Polka Dot Cookie. There’s obvious allure to raising your...
How technology and Minimum Viable Product tests can (and can’t) help a fashion company succeed. By Julia Kastner (Founder & CEO, Eva & Paul) My final year at Harvard Business School, just weeks before graduation, I got into a debate with Eric Reis, author of...
Geeks and fashionistas are teaming up to upend the fashion industry and improve the lives of shoppers. By Jessica Stillman (Editor, Women 2.0) Geeks generally aren’t known for their fashion sense, nor fashionistas for their tech prowess, but what happens when...
