Venture Capital and Europe: Things Are About To Pop Off

Venture Capital and Europe: Things Are About To Pop Off

Ellie Cachette, General Partner at Cachette Capital, purports that Europe’s VC ecosystem was never at the bottom, it was just busy building the next ladder. Europe Shows Up (2007–2010)In 2007, I distinctly remember sitting in a converted American dinner in...

Your Job Is Your Internship

A startup vet to aspiring entrepreneurs: internships are actually the new jobs and vice versa. By Ellie Cachette  (VP of Product Marketing, Koombea) Often I am asked to give professional advice to budding entrepreneurs, high school students, college students and...
Agile Marketing: How to Start Marketing Pre-Launch

Agile Marketing: How to Start Marketing Pre-Launch

  Launching a new product or feature is certainly a race best known as “GTM” or Go-to-Market, but so often the focus is on the product itself and the marketing of the product or ‘market penetration’ seen as an afterthought or something planned toward the end....
How to Hire the Right Person for Marketing Execution

How to Hire the Right Person for Marketing Execution

“It’s important to know that marketers often have specialties, just like some engineers are better at building certain types of products.” By Ellie Cachette (Advisor, Koombea) I do a lot of work in the startup world and people often ask for advice about...