Damn The Metrics, Full Speed Ahead!

Damn The Metrics, Full Speed Ahead!

26 July 2011 | Uncategorized

By Ellen Beldner (Director of User Experience, Groupon) A/B testing is useful, important and a valuable part of the software production process. Note that I didn’t say part of the “design” process. You can use A/B testing to compare two radically...
Apps Are Just Little Websites in Cheap Fur Coats

Apps Are Just Little Websites in Cheap Fur Coats

19 July 2011 | Uncategorized

By Ellen Beldner (Director of User Experience, Groupon) While on the London Underground I saw a poster advertising Potiche, a movie starring Catherine Deneuve, who I think is the bees’ knees. I made a note to myself to research it when I got back to WiFi. Back...