Tag Archive: Elizabeth Yin

  1. shutterstock_119730910
    by Angie Chang

    What Female Founders Really Encounter When They Fundraise?

    I was fascinated by the article entitled “Money matters: why women struggle in the Silicon Valley” in part, because it’s an inside look into what women founders really do/encounter and for so long has largely been kept secret.

    By Elizabeth Yin (Co-Founder, LaunchBit)

    Investors use pattern recognition – they believe that by investing in teams/products similar to past successes, they’ll have a greater probability of success. There isn’t anything inherently wrong with that, but I do believe it makes it harder for teams who

  2. by Angie Chang

    From The Startup Trenches: Top 10 Articles From Entrepreneurs About Starting Up On Women 2.0 In 2012

    The most read articles on Women 2.0 by entrepreneurs in 2012.

    By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

    Women 2.0 is a place for women to share stories from the startup trenches: building a startup, debating when to quit the full-time job to pursue the entrepreneurial passion full-time, getting invited to the vice president’s house…

    These entrepreneurs explain what they learned

  3. 7650804342_9715bb425f
    by Angie Chang

    5 Useful Things A Non-Technical Founder CAN Do

    These are the skills I’ve found to be the most important as a non-technical founder to make herself useful at a startup.

    By Elizabeth Yin (Co-Founder, LaunchBit)

    For all intents and purposes, I’m the non-technical co-founder of my internet company LaunchBit, an ad network for email. I barely write a line of code anymore. So what do I do? I sit around and boss people around. I’m the ideas person. I write strategy docs. I manage products.

    When I started

  4. must-have-graph-300x225
    by Angie Chang

    Should Your Startup Run Ads? (Pre- Or Post- Product/Market Fit)

    Who does well with paid marketing?

    By Elizabeth Yin (Co-Founder, LaunchBit)

    This is a continuation of a 2-part blog series on whether to run ads for your startup. Before, I talked about running ads pre- product/market fit. This week’s post assumes your startup has achieved product/market fit and is in its growth stage.

    Once you reach product/market fit, you should know roughly what your user acquisition funnel looks like and something about the lifetime value (LTV) of your customer. You still may need some major experimenting and reworking, but you should have a rough order of magnitude of your numbers.

  5. 6551534889_9c8ae52997_z
    by Angie Chang

    Behind The Scenes Of A Seed Round: Creating A Pipeline, Urgency And 100% (The Hustle)

    The only way to encourage investors to invest today is to create urgency — create a possibility that there may not be a chance to invest later.

    By Elizabeth Yin (Co-Founder & CEO, LaunchBit)

    Every TechCrunch article makes raising a round look easy, but behind most rounds, it’s a real uphill battle. I struggled with deciding to write about our fundraising story, because I’m a fairly private person. But, since I know so many people trying to raise a seed round right now, I thought this might be able to help a little.

    500 Demo Day

    Last week, we announced our first birthday at LaunchBit, an ad network for email, as well as our seed round of funding at LaunchBit.

  6. rocket-moon
    by Angie Chang

    LaunchBit, Co-Founded By CEO Elizabeth Yin And COO Jennifer Chin, Raises $960K To Grow Ad Network For Email

    A round of seed funding and a planned move to join Las Vegas’s burgeoning tech scene were announced.

    By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

    The rising popularity of email newsletters as a reliable source of information dissemination – being that social media is very noisy right now – spurred high school best friends Elizabeth Yin and Jennifer Chin to devise a solution for advertising in newsletters – LaunchBit.

    This week, LaunchBit announced on TechCrunch raising $960k in seed funding from 500 Startups, Zappos CEO Tony Hsieh’s VegasTech Fund and others.

    Women 2.0 talked to Elizabeth Yin about the fundraising process and her tips for entrepreneurs:

  7. women2_logo
    by Angie Chang

    Female Founders To Watch: Helping Small Business Owners

    Here are useful tools for small business owners built by women entrepreneurs.

    By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

    Starting your own business comes with a unique set of challenges. Early-stage startup entrepreneurs are no stranger to these challenges.

    These notable women entrepreneurs, each equipped with a background in computer science and penchant for problem-solving, have built profitable tech startups making the business of, well, business more efficient.

    From making it easy to outsource tasks (cleaning, pickup, groceries, buying lunch) so you can focus on running your company to finance/accounting software, these women have built

  8. Now-Hiring-Exit-Here.jpg.scaled1000
    by Angie Chang

    How We Hire: Interviewing, Contracting The First Startup Employees

    A week-long contract with a potential employee is enough time to assess whether you want to hire.

    By Elizabeth Yin (Co-Founder, LaunchBit)

    Making our first full-time hire was really nerve-wracking.

    Finding someone really sharp AND would fit in super well was going to be a challenge. So for full-time candidates, we’ve adopted what companies like Pulse and Hubspot do. We work with potential candidates on a contract basis first before extending a full-time offer.

    Having done this a few times now, I *love* their method.

    Our process from start to finish is pretty simple. First, we screen resumes and interview people. If we find someone

  9. 4627170002_f898123e0f_z
    by Angie Chang

    How Startups Really Survive (The Short And Long Of It)

    Weathering long-distance moves, moving in with parents, long commutes, tight budgets, pregnancy…

    By Elizabeth Yin (Co-Founder, LaunchBit)

    Last night, I was at Google on a panel talking about women in entrepreneurship. Afterwards, I chatted with an attendee about the very early days of LaunchBit.

    I mentioned that one point, I’d lived at my parents’ house to save money. This shocked her and she replied, “Oh…I could never do that.” And that was just the beginning of all the sacrifices that many people have made in order for LaunchBit to work.

    There is so much that goes on behind the scenes of a startup – beyond actually running the core business.

  10. IMG_0960.JPG.scaled1000-300x225
    by Angie Chang

    Why Pivot After Making $10,000 Our First Month At LaunchBit?

    By Elizabeth Yin (Co-Founder, LaunchBit)

    Happy New Year! 2011 was quite a ride for us at LaunchBit. Jennifer and I are so thankful to everyone who’s helped us.

    We started LaunchBit in January 2011 as a way to help entrepreneurs start and grow their internet businesses. This is a problem I’ve become really passionate about, as I’ve mentioned here. But, we didn’t know exactly how to tackle this problem, because we didn’t know *what*, in particular, entrepreneurs were struggling with.

    We decided to hold a class on customer development and we built a customer development workflow-tool to learn

  11. 5382220580_0a1a15614e_z
    by Angie Chang

    When Should You Pivot, Jump, or Shoot? (LaunchBit)

    By Elizabeth Yin (Co-Founder, LaunchBit)

    “Pivot” is probably the most overused word in the startup community. Everyone is pivoting his/her company from this to that. So how do you know when you should pivot your company slightly, jump to a completely new business idea altogether, or just shoot for the moon with what you have?

    My friend Rishi recently wrote a post about how he thinks many entrepreneurs pivot too early — they don’t give their businesses enough time to prove or disprove its hypotheses. I think he writes a very fair post — it does take

  12. failcon-logo
    by Angie Chang

    Learning to Be a Lean Startup: Interview with Elizabeth Yin of Recently Pivoted LaunchBit, an Ad Network for Email

    By Cass Phillipps (Executive Producer, Failcon)

    I had a chance to chat with Elizabeth Lin on the mistakes made in her first startup. She is now the CEO and Co-Founder of LaunchBit, an ad network for email. Learn more http://launchbit.com.

    Cass Phillipps: Before LaunchBit, I’ve heard you founded and lost a fair amount of time and money on an unsuccessful startup. Can you give me a little bit of background on that?

    Elizabeth Yin: I previously had a social shopping web application that my friend and I worked on for about 1.5+ years

  13. Lean-Startup-Machine-logo
    by Angie Chang

    Lean Startup Machine: 1 Part Learning + 1 Part Mentorship.. Stir!

    By Kelley Boyd (Founder & Strategist, Think Experience)

    My first experience at Lean Startup Machine (LSM) was also the first Lean Startup Machine ever held. It was just over a year ago, and I mean that literally. I walked into LSM at Hive at 55 and began relationships that I hold among the closest in my professional life today.

    As an attendee at the first #LsmNYC, I absorbed firsthand guidance from two actual practitioners of Lean: Brant Cooper, Co-Author of The Entrepreneurs Guide to Customer Development, and Giff Constable, who was going “lean” with his startup Aprizi.

  14. viralmarketingtshirt.png.scaled500-300x300
    by Angie Chang

    Build, Market and Measure – In Parallel

    By Elizabeth Yin (Co-Founder, LaunchBit)

    First-time web entrepreneurs often tell me “Oh we’re moving really quickly, we’re launching in just 6 months.” Terrible flashbacks go past my eyes — A couple years ago, I remember saying the exact same thing to myself.

    The trouble is that product traction isn’t just about getting a product out the door.

    Your biggest competitor isn’t any company or individual — It’s time. It’s in the duration you have before you run out of money, morale, and the enthusiasm your significant other/family has for your endeavors.

  15. 500
    by Angie Chang

    500 Startups Announces New Accelerator Batch with 20% Women Founders

    By Christine Tsai (Partner, 500 Startups)

    500 Startups has a new Accelerator batch that kicked off May 23. We have 20 startups in the program from May to September. Among the companies in this batch are:

    • 20% women founders: LaunchBit, Snapette, Vayable, Cardinal Blue, Culture Kitchen and DailyAisle have women founders. In particular, 100% of the founding teams for LaunchBit, Snapette and Culture Kitchen are women.
    • 30% international founders: Zerply (Sweden, Estonia), Welcu (Chile), Ovia (Mexico), AppGrooves (Japan), Cardinal Blue (Taiwan), vvall (Hong Kong), and BugHerd (Australia). A number of our startups are from outside the valley: DailyAisle, LaunchBit, Snapette (Boston), ToutApp (NYC), LaunchRock (Philadelphia), HelloWorld (Austin), and Scoopola (Seattle).

    In January 2011, 500 Startups opened its doors to an underground group of racers. For several months, they built product. They burned the midnight oil. They hustled their asses off. Finally, they demoed to a captive audience of investors during Demo Days. Fast forward to today. A new crew is ready to take down the streets of Silicon Valley and beyond. They are the epitome of #500STRONG. 30% international. 20% women. 100% AWESOME. Scheming and plotting. Don’t mess w/ them.

    Here are 6 teams in the 500 Startups accelerator with at least one woman on the team:

  16. 9daddaf19eca4789afa5edb8ad6118c0_7
    by Angie Chang

    Female Startup Founders, Female CTOs And Technical Co-Founders (Oh My!)

    By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

    This morning at TechCrunch Disrupt NYC, Julia Hu (Co-Founder & CEO of Lark) got engaged while presenting her startup onstage at TechCrunch Disrupt NYC — her boyfriend inserted a proposal slide into her deck.

    Meanwhile, attendees at the National Center for Women in Technology annual summit were not pleased with the lack of technical women leading startups and companies. TechCrunch contributor Vivek Wadhwa tweeted “Sarah, there are very few women CTOs.” Developer and advocate Sarah Mei tweeted back, “I thought there were a few. Pointers plz.”

    Every time this happens, we at Women 2.0 put our heads together and come up with a handy list of women CTOs of tech startups for anyone who asks. From writers for magazines to conference organizations, we all want to know — where are the technical women of startups? Why are they not more frequently featured on magazine covers and quoted in newspapers?

    No more excuses. Let’s get these technical women leaders exposure.

    Female Startup Founders – Who Are Also CTOs:

    Cathy Edwards (Co-Founder & CTO, Chomp)
    Chomp‘s proprietary algorithm learns the functions and topics of apps helps you find the apps you want. Chomp was acquired by Apple in February 2012. Follow her on Twitter at @cathye.

    Sandy Jen (Co-Founder & CTO, Meebo)
    A co-founder of Meebo, Sandy is also their CTO. Google acquired Meebo for a rumored $100M in June 2012. Follow her on Twitter at @meebosandy.

    Mariya Genzel (Co-Founder & CTO, SayGent)
    Saygent started as Ultimate Hire at Women 2.0 Startup Weekend in 2009. Saygent recently raised $1M in funding. Follow her on Twitter at @mashagenzel.

    Leslie Ikemoto (Co-Founder & CTO, Animeeple)
    Leslie co-founded Animeeple, a 3D character animation tool. She wrote Hako in 24 hours and also created Hipnoz. Follow her on Twitter at @leslieikemoto.

    Aihui Ong (Founder & CEO, Love With Food)
    Aihui launched Love With Food to combine her passions two: coding and fooding, her MacBook Pro and her KitchenAid mixer. Follow her on Twitter at @aihui.

    Sarah Allen (Co-Founder & CTO, Mightyverse)
    Sarah co-founded Railsbridge to increase diversity in engineering, consults at Blazing Cloud, and co-founded Mightyverse. Follow her on Twitter at @ultrasaurus.

    Jenny Chen (Co-Founder & CTO, Wanderable)
    After working at Amazon Web Services for over five years, Jenny Chen co-founded Wanderable to make wedding registries more fun for travel lovers. Follow her on Twitter at @phethyr.

    Shilpa Dalmia (Co-Founder & CTO, ActivityHero)
    An engineer by profession and a parent at heart, Shilpa Dalmia started ActivityHero to help parents select activities for their kids. Follow her on Twitter at @shilpa_dalmia.

    Julia Grace (Co-Founder & CTO, WeddingLovely)
    After earning two degrees in computer science, Julia Grace spent 4 years at IBM Research, ran product at a startup then co-founded WeddingLovely. Follow her on Twitter at @jewelia.

    Bryn McCoy (Co-Founder & CTO, Citizen Made)
    After building innovative software for the likes of IBM and BMW, hacker and designer Bryn McCoy co-founded Citizen Made in Chicago. Follow her on Twitter at @brynmccoy.

    Rana el Kaliouby, Ph.D. (Co-Founder & CTO, Affectiva)
    MIT research scientist Rana el Kaliouby co-founded Affectiva to scale video-based expression recognition technology she invented. Follow her on Twitter at @kaliouby.

    Notable Technical Women Leaders At Startups:

    Niniane Wang (CTO, Minted)
    Niniane currently leads the engineering team at Minted, having 11 years of experience at Google and Microsoft. Follow her on Twitter at @niniane and follow her startup at @minted.

    Liz Crawford (VP Engineering, Birchbox)
    Liz is currently VP of E at Birchbox. Previously, she co-founded and served as CTO of Aprizi. Follow her on Twitter at @liscrawford and follow her startup at @birchbox.

    Mary Lou Jepsen (Founding CTO, One Laptop Per Child)
    Mary Lou is currently Founder & CEO of Pixel Qi, producer of low power, sunlight readable displays. Previously, she was founding CTO of OLPC. Follow her startup at @pixelqi.

    Beth Marcus (Founder & CEO, Playrific)
    Beth founded and served as CEO for startups, most notably EXOS, which was VC-backed and sold to Microsoft in 1996. She served as CTO at Zeemote. Follow her on Twitter at @startupdoc.

    Ning Ning (VP Engineering, Perfect Market)
    Ning Ning has served as VP of E at multiple tech startups, contributing to the sale of three of these to Salesforce, MEI and AskJeeves. Follow her startup at @PerfectMarket.

    Daisy Itty (VP Engineering, DataStax)
    Daisy has served as Director of Engineering of Responsys, BlueRoads and Selectica where she was one of the first engineers. Follow her startup on Twitter at @datastax.

    Kate Matsudaira (VP Engineering, SEOmoz)
    Kate has been holding engineering positions of increasing responsibility, and currently runs engineering at SEOmoz. Follow her on Twitter at @katemats and her startup at @SEOmoz.

    Meg Withgott (Co-Founder & CTO, Panafold)
    Meg co-founded Panafold, the knowledge attraction company. She co-founded ePlanet, and led research at Xerox PARC, Interval and Sun Labs. Follow her on Twitter at @megwith.

    Chiu-Ki Chan (Founder & Developer, Monkey Write)
    After being a software engineer for over 6 years at Google and 2 startups, Chiu-ki Chan is working on Monkey Write. Follow her on Twitter at @chiuki.

    Women With Technical Backgrounds But No Longer Hold Technical Titles:

    Leah Busque (Founder & CEO, TaskRabbit)
    To outsource errands, the efficiency-minded Leah Busque coded the first version of labor marketplace TaskRabbit in 2008. Follow her on Twitter at @labusque.

    Leah Culver (Co-Founder, Grove)
    Dveloper Leah Culver co-founded Pownce, which was by Six Apart in 2008. She’s now working on Grove. Follow her on Twitter at @leahculver.

    Jess Lee (Co-Founder & CEO, Polyvore)
    Computer science major and former Google product manager Jess Lee runs Polyvore as its CEO. Polvore recently raised $14M Series C funding. Follow her on Twitter at @jesskah.

    Elizabeth Yin (Co-Founder & CEO, LaunchBit)
    Elizabeth Yin launched the email newsletter ad network LaunchBit out of 500 Startups, raising $950k investment to date. Follow her on Twitter at @launchbit.

    Jennifer Chin (Co-Founder & COO, LaunchBit)
    Front-end designer Jennifer Chin of LaunchBit boasts a PhD in Materials Science & Engineering from MIT. Follow her on Twitter at @launchbit.

    Jessica Mah (Co-Founder & CEO, InDinero)
    Jessica Mah built InDinero for a real-time dashboard to make small business accounting easy for everyone. Follow her on Twitter at @JessicaMah.

    Leah Busque (Founder & CEO, TaskRabbit)
    Back by popular demand, TaskRabbit founder Leah Busque resumed her CEO title as it was announced on TechCrunch this week. Follow her on Twitter at @labusque.

    Poornima Vijayashanker (Founder & CEO, BizeeBee)
    Mint.com employee #2 and software engineer Poornima Vijayashanker started BizeeBee for SMBs. Follow her on Twitter at @poornima.

    Amy Sheng (Co-Founder, CellScope)
    Mechanical engineer Amy co-founded CellScope to extend the reach of diagnosis with medical microscopy from your smartphone. Follow Amy on Twitter at @AmySheng.

    Ayah Bdeir (Founder & Lead Engineer, littlebits)
    Ayah created litteBits, an award-winning kit of pre-assembled circuits that snap together with tiny magnets. No soldering, no wiring, no programming. Follow Ayah on Twitter at @AyahBdeir.

    Annie Chang (Co-Founder & Head of Products, LOLapps)
    “Don’t be fooled by the name of her startup” warned Fast Company. Annie Chang co-founded LOLapps, which was acquired by 6waves in July 2011. Follow her on Twitter at @lolapps.

    Dr. Vivienne Ming (Co-Founder, Chief Scientist & Executive Director, Socos)
    Dr. Ming is a theoretical neuroscientist launching an edu-tech startup building cognitive analytics for the classroom. Follow her on Twitter at @neuraltheory and her startup at @socos_me.

    Julie Yoo (Co-Founder & Chief Product Officer, Kyruus)
    Julie built the first version of the company’s data mining platform. She leads the product team at Kyruus, which received $5.5M Series A in 2011. Follow her on Twitter at @julesyoo.

    Michelle Norgan (Co-Founder & CPO, Kismet)
    Michelle, who launched her product onstage at the inaugural Women 2.0 PITCH conference, taught herself iOS programming and co-founded Kismet. Follow her on Twitter at @mnorgan.

    Chandini Ammineni (Co-Founder, ActivityHero)
    Chandini Ammineni build apps including one to help pregnant moms see the heartbeat of their babies on the iPhone, then stated ActivityHero. Follow her on Twitter at @ammineni.

    Peggy Chang (Co-Founder, ActivityHero)
    An engineer with an MBA, Peggy Chang led product management teams for Intuit, Charles Schwab and the LA Times before joining ActivityHero.

    Marcela Miyazawa (Co-Founder, Wanderable)
    Former 23andMe product manager and Stanford computer science major Marcela Miyazawa co-founded Wanderable to provide experiential honeymoon registries.

    Tracy Osborn (Founder & CEO, WeddingLovely)
    Designer and self-taught Django developer Tracy Osborn launched WeddingLovely herself until she found her technical co-founder Julia Grace. Follow her on Twitter at @limedaring.

    Erica Douglass (Founder & CEO, Whoosh Traffic)
    Prior to Whoosh Traffic, Erica Douglass sold her web hosting company for $1.1M. She built everything (website to server hardware) from scratch. Follow her on Twitter at @ericabiz.

    Email submissions to [email protected]. Thank you for helping us grow this list!