Companies that persist in picturing early adopters as exclusively male are missing out on massive business opportunities, claims Sephora’s CMO. By Jessica Stillman (Editor, Women 2.0) Who’s the stereotypical early adopter of tech innovations? For the...
By Poornima Vijayashanker (Founder & CEO, BizeeBee) I’ve gotten some requests recently to write a post on how we’ve gotten early adopters at BizeeBee and how we got them at Mint. I hate to burst everyone’s tech bubble but there is no secret for getting early...
