Innovation no longer means new. It means new with vision, strategy and support. By Bettina Sherick (Founder, Hollywood In Pixels) The word “innovative” is one of the most overused words in the marketing world — so much so that innovation is almost looked upon as a...
Bootstrapping can be easier and less painful than you might think. Here’s how to save your startup some serious money. By Kayla Matthews (Productivity Writer) Does your business feel slow? Are your profits fluctuating around the break-even point? If you answered...
An interview with Alison Groves about how Zapier helps companies automate their marketing. By Clark Buckner (Content Marketer & New Media Strategist, TechnologyAdvice.com) Alison Groves was once part of the marketing team at Zapier before recently moving to lead...
It’s time for some straight-talking. What do you actually do and what are you offering your audience? By Brandy Alexander-Wimberly (Digital Strategist, Interrupt) Do your company talking points make it clear to your target audience exactly how your product or...
The “Guys Who Get It” panel had a man’s perspective acknowledging that the industry has to change in order for the best ideas to emerge. By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) It’s kind of ironic to think that creative directors at...
