Tag Archive: design

  1. forbeswomen1
    by Jessica Schimm

    Time for More Tech Products Designed By and For Women


    The problem is that very few women are entering engineering and most products are designed by men to be sold to men.

    By Rachel Lehmann-Haupt (Editor, Women 2.0)

    Think Prada designed Google Glasses or a way to silence your phone and still keep it in your purse. Microsoft Research Fellow Blaise Aguera y Arcas, the architect behind Bing Maps and Bing Mobile, told a crowd of designers at a Microsoft event in Tel Aviv this week that more women need to be designing technology products.

    According to Business Insider, his rational is that women’s incomes are rising faster than men’s. For example, according to Census Bureau data, single women with no children between the ages of 22 and 30 in the majority of US cities have higher incomes than their male counterparts. Women are increasingly controlling household spending. The technology world, therefore, needs to create more products that are attractive to women so they spend their money on them.

  2. General-Assembly
    by Angie Chang

    UX Design Scholarship Winner Wendy Fong Shares Her Inspiring Woman Entrepreneur: Catchafire’s Rachel Chong

    Wendy Fong (pictured) won a full scholarship to General Assembly’s UX Design course in San Francisco taking place this fall.

    By Danielle Barnes (Programming Producer, General Assembly)

    We are pleased to announce the recipient of General Assembly’s User Experience Design scholarship for Women 2.0 reader Wendy Fong.

    As a teacher, designer, and artist, Wendy has always considered her audience while processing and creating work.

  3. 4624003963_ceb9904884_z
    by Managing Editor

    Know Your Users: Beautiful Art Needs Beautiful Apps

    By Sian Morson (Founder & CEO, Kollective Mobile)


    I have always been in love with technology and I have always been independent. Together, those two things have brought me to where I am today –- CEO and Founder of Kollective Mobile, a mobile development agency. When I look back, every job I’ve had has prepared me for my role as a founder. It was a long road, but I’m convinced that every failure, success, irritating client and difficult project now provide me a much-needed reference when issues arise while I run my company.

    I studied Film at NYU. For a few months after graduation

  4. 5387411397_c4f6bb810a_z
    by Angie Chang

    On Building Measurable Design Into Your Startup (Lessons From Warm Gun, 500 Startups, Etsy, Instagram, Mint, The Designer Fund)

    By Tracy Osborn (Founder & Designer, WeddingLovely)

    Warm Gun, the design conference run by 500 Startups, was held last Friday in San Francisco. Dedicated to measurable design, Warm Gun advocates design that isn’t just pretty visuals. Instead, design should influence the user and convert visitors into loyal fans and paying customers.

    With over 20 speakers on two tracks, topics ranged from hiring designers, design tactics for your startup, measuring design using metrics, and the illusive unicorn — the multi-talented designer founder.