Tag Archive: Deena Varshavskaya

  1. Screen-Shot-2012-02-16-at-7.06.04-PM
    by Angie Chang

    Learn From Successful Women Entrepreneurs In Tech (Premium Videos From February’s PITCH 2012 Conference)

    Get inspired by these women leaders sharing stories of fundraising, team building and more.

    By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

    The sound bytes that were tweeted from February’s PITCH 2012 conference were golden.

    “Know what you have to prove,” said ZipCar co-founder Robin Chase on building a minimum viable product. Just the minimum and then iterate fast. Katie Mitic at Facebook agreed, recommending entrepreneurs to “let go of the idea of a perfect product.”

    Care.com CEO Sheila Lirio Marcelo delivered a strong message for women to let go of “that image of perfection” because this will give you more confidence and help take risks.

  2. women2.0_pitch
    by Angie Chang

    Learn From Leaders Of Product Innovation: Women 2.0 PITCH 2012 Videos Now Available Online

    For $30, get full access to Women 2.0 premium videos for the next 30 days online.

    By Shaherose Charania (Co-Founder & CEO, Women 2.0)

    We have exclusive videos from PITCH 2012, our 1000 person conference last February in Silicon Valley. We recorded all the conference talks, panels and pitches for you so you can pop some popcorn and make it a night of learning and inspiration.

    We are excited to be sharing this exclusive content with you. A 30 day subscription to premium Women 2.0 videos will give you access to 6 videos – that’s 3 hours of great talks – from female founders including Zipcar’s Robin Chase, Care.com’s Sheila Lirio Marcelo (pictured), Chomp’s Cathy Edwards (acquired by Apple)

  3. Wanelo-pinterest
    by Angie Chang

    What Is The Problem With Shopping?

    The data science-driven approaches that work are actually rooted in social context. Wanelo links products, stores and people in a single network.

    By Deena Varshavskaya (Founder & CEO, Wanelo)

    Human beings are fundamentally social. We’re born into a rich set of cultural notions that range from when it’s appropriate to yawn to our definitions of success. Our ideas and notions are deeply rooted in social dynamics developed over thousands of years and are specific to this cultural moment in time. We literally make sense of our entire lives through the social context of everything around us.

    When we look at a piece of content, we want to know who created it, who likes or hates it, who uses it and so on. The social context around content is a critical source of information

  4. 6355318323_4c41d3ef76_z
    by Angie Chang

    Raising Money And Moving Past Imperfections

    By Sonya Lee (User Experience Design Consultant, Mowie Media)

    Being Asian, I have learned from my Chinese parents and family to aim for perfection. The viral Troll.me image of “You are the 99? Why not 100%?” strikes a deep cord in my soul because it is so true!

    It is this sense of perfection has both helped push me to owning a design consulting business but also held me back in taking my next new venture, Wine and Food Travel, to the next level.

    Sheila Lirio Marcelo of Care.com hit the nail on the spot when talking about raising capital for startups. She elaborates, “When are you ready to raise money and start a business, it isn’t

  5. IMG_0812-300x300
    by Angie Chang

    9 Lessons Learned From Women 2.0 PITCH Conference 2012

    By Emily Gonzales (CTO, Bookigee)

    As I sat in the Women 2.0 PITCH Conference yesterday surrounded by close to a thousand female tech entrepreneurs, engineers, designers, investors and supporters, I couldn’t help but feel like we were making history.

    As a tech entrepreneur flying in from Miami to learn as much as possible from the speakers and mentors, they exceeded every expectation I had for inspiration and practical advice. In short, I was blown away.

    Here are some of the gems I’m taking home with me:

  6. 8286523531_c0f874d74f_z
    by Managing Editor

    Stop Reading Startup Advice – Learn By Doing!

    By Deena Varshavskaya (Founder & CEO, Wanelo)

    Startup culture encourages startup advice. Entrepreneurs want to write it. Other entrepreneurs want to read it.

    You can read all sorts of things from people who know exactly what they are talking about. Don’t raise funding. Raise as much as you can. Build an amazing product and they will come. NO, don’t worry about your product, just figure out your distribution – it’s the only thing that matters. And so on.

    This creates a temptation to learn by reading

  7. Deena+Varshavskaya
    by Angie Chang

    From Siberia to Silicon Valley: Wanelo’s Deena Varshavskaya Shares Five Startup Lessons Learned

    By Deena Varshavskaya (Founder & CEO, Wanelo)

    I like to think that my entrepreneurial training started when I was born in the far east of Siberia, Russia — one of the coldest places on Earth where humans live (see #5 on this list). My family had been adventurous enough to willingly move to Siberia for the extra opportunities the region offered.

    I moved to the US when I was 16. Right after college, I started working on my first startup — an online directory of actors on video. Like any other problem I’ve ever wanted to solve, this one was motivated by a personal pain. At the time, I produced