The “Guys Who Get It” panel had a man’s perspective acknowledging that the industry has to change in order for the best ideas to emerge.
By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk)
It’s kind of ironic to think that creative directors at advertising agencies who typically market to women are mostly men.
I recently had the pleasure of attending and speaking at the 3% Conference, an event devoted to female creative directors.
Women hold the purse strings, but don’t control advertising.
By Kat Gordon (Founder, Maternal Instinct)
I have worked the ad agency beat. And here’s what I’ve learned: women hold the purse strings, but surrender that power when it comes to work environments. Can you imagine any other business case study that presents itself this way: “I control 85% of the power – of a multi-trillion dollar market – yet am 97% un-represented in its making.” Lunacy!