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By Brenda Bence (Instructor, Udemy)
Business owners often say to me, “Brenda, there’s no way our competitors are brand-building assets. They’re more like liabilities!” Well, I’m here to tell you: Nothing could be further from the truth.
Your competition can help you build your brand more than you ever imagined. You can – in fact, you must – leverage your competition if you want to create and grow a strong brand presence. If that seems counter-intuitive, let me show you why and how.
First, you need to know which other brands really are your main competitors.