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By Brenda Bence (Instructor, Udemy)
Business owners often say to me, “Brenda, there’s no way our competitors are brand-building assets. They’re more like liabilities!” Well, I’m here to tell you: Nothing could be further from the truth.
Your competition can help you build your brand more than you ever imagined. You can – in fact, you must – leverage your competition if you want to create and grow a strong brand presence. If that seems counter-intuitive, let me show you why and how.
First, you need to know which other brands really are your main competitors.
“You refer stuff, you earn rewards. No shenanigans (Hat tip: Twilio).”
By Danielle Morrill (Co-Founder & CEO, Referly)
When you launch a company, suddenly everyone is a competitor, or so it feels.
Then you realize everyone you thought was a competitor might also be a partner at best, and a distraction at worst. Next you realize your idea is changing so rapidly, fueled by customer feedback and sleepless nights hacking on new features or just eating your own dogfood, that you aren’t totally sure how you fit with anyone anymore.