Tag Archive: Competitors

  1. artworks-000029479885-oiemwu-crop
    by Angie Chang

    3 Ways To Turn Your Competitors Into Assets

    Women 2.0 readers save $150 on Smarter Branding For Startups – an online class for creating a powerful brand for your startup – without breaking the bank.

    By Brenda Bence (Instructor, Udemy)

    Business owners often say to me, “Brenda, there’s no way our competitors are brand-building assets. They’re more like liabilities!” Well, I’m here to tell you: Nothing could be further from the truth.

    Your competition can help you build your brand more than you ever imagined. You can – in fact, you must – leverage your competition if you want to create and grow a strong brand presence. If that seems counter-intuitive, let me show you why and how.

    First, you need to know which other brands really are your main competitors.

  2. 7177404771_67232c5699
    by Angie Chang

    Got 99 Competitors And Bit.ly Is One

    “You refer stuff, you earn rewards. No shenanigans (Hat tip: Twilio).”

    By Danielle Morrill (Co-Founder & CEO, Referly)

    When you launch a company, suddenly everyone is a competitor, or so it feels.

    Then you realize everyone you thought was a competitor might also be a partner at best, and a distraction at worst. Next you realize your idea is changing so rapidly, fueled by customer feedback and sleepless nights hacking on new features or just eating your own dogfood, that you aren’t totally sure how you fit with anyone anymore.

    TechCrunch wrote that my company Referly is making gains against Bit.ly after their recent redesign stumble. We saw