Tag Archive: Carissa Ganelli

  1. women2.0_pitch
    by Angie Chang

    Female Founders To Follow: 9 CEOs From PITCH NYC 2012 Startup Competition Finalists

    Out of the 10 finalists for PITCH NYC Startup Competition, 9 of the startups have women CEOs.

    By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

    On November 14 in New York, PITCH NYC Conference & Competition is expecting 15 conference speakers – 95% of them women. 100% of the speakers have founded successful startup companies, several of them with million dollar exits!

    10 women-led early-stage startup companies (led by 9 women CEOs

  2. 5941711327_c15ba9f764_z
    by Angie Chang

    Top 10 Finalists Announced: PITCH NYC 2012 Startup Competition, Competition Culminates November 14!

    Join us for PITCH NYC Conference & Competition on November 14.

    By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

    The PITCH NYC 2012 Startup Competition received 275+ applications from over 24 countries. Today, we announce the 10 women-led startups selected by 30 seasoned VCs and angel investors to compete on November 14, 2012 at PITCH NYC for prizes.

    We are excited to introduce the finalists of the 2012 Women 2.0 PITCH NYC Startup Competition (in alphabetical order):

  3. 3471737274_0e904f2f1c_z
    by Angie Chang

    The Wolf In Client Clothing (Read Your Contracts)

    Can a startup afford to turn away a prospective client? Sometimes.

    By Carissa Ganelli (Founder & CEO, LightningBuy)

    A wonderful thing happened two weeks ago. A VC acquaintance introduced me to a prospective client. Fabulous, right? Just what every startup wants: referrals. After the email introduction, the CEO and I set up a call.

    The call went better than I hoped. The CEO and his team uttered plenty of oohs and aahs and said “neat” and “great” many times. They thought we’d be a perfect fit for some of their properties. However, as the call progressed, some of the questions they asked and comments they made raised a red flag for me.

  4. Carissa-Ganelli
    by Angie Chang

    Why Do I Want To Be An Entrepreneur? I Just Am.

    By Carissa Ganelli (Founder & CEO, Commerce Drivers)

    Occasionally I get this question. So, let me clarify. I don’t want to be an entrepreneur. I already am one.

    There was the flowered crown business I started while I was an undergrad at Bryn Mawr in which I made, wait for it, flowered crowns to sell to my fellow students for the annual May Day celebration.

    As you can imagine the market wasn’t that big, it was an incredibly seasonal business, and the time to sale was 365 days. On the plus side, I held no inventory, took orders with payments

  5. Ellie
    by Angie Chang

    ConsumerBell CEO Ellie Cachette on Avoiding the Female Ghetto

    By Ellie Cachette (Founder & CEO, ConsumerBell)

    There’s something happening in New York Tech Scene: The female community is finding and establishing itself among the ranks of the techies in the Big Apple.

    For a lot of reasons New York is not Silicon Valley, where the culture has matured to the point that everyone seems to look and dress the same; engineers rock their T-shirts or hoodies while VCs strut their nice leather belts. Everyone has their part to play. The culture is so cemented that it can replicated in startup communities around the world. It’s as if Silicon Valley is almost a nouveau social class which can be spotted nearly anywhere by a seasoned veteran.

  6. 2310971713_0855bfd3ab_z
    by Angie Chang

    Getting Value from “The Dinosaurs”

    By Carissa Ganelli (Founder & CEO, Commerce Drivers)

    Why would a mobile commerce startup founder title a blog post, “The Dinosaurs”? Am I referring to the Steven Spielberg, “Jurassic Park”-type dinosaur? No.

    I’m referring to very successful business people who have a wealth of traditional business and maybe even startup experience but know very little about tech startups. They exude confidence in their advice and recommendations because they’ve built successful businesses. The dinosaur part comes into play when they try to apply rules from the past to today’s tech startup environment.

    Here’s what I’ve learned from Dinosaurs. They have some good advice that you should heed. They also have a bunch of outdated or inaccurate info that you would do well to ignore. Where to draw the line is up to your good judgment.

    The good advice:

    • Cash is important to a startup. The number one reason startups fail is due to
      running out of cash.
    • You might need a demo (not a video) to show the PowerPoint-phobic how the
      product would work in real life and to show your product is beyond the idea stage.
    • Your pitch deck should be around 15 pages. You need to provide a good overview of the concept with supporting facts like market size, barriers to entry,
      and deal terms to whet the investors’ appetite. Investors can request more detailed information from you if they are interested in pursuing it further.

    Not such good advice: