Unable to afford a brick and mortar storefront, the young entrepreneurial duo bought a second-hand truck and split their time baking cookies and making ice cream in Freya’s mom’s kitchen during the Fall of 2008. They launched their first food truck one year later, and they’ve been using Google Apps ever since to scale their business to Austin, New York, and Miami. Most recently, CoolHaus announced its first ice cream truck in Dallas, with additional launches slated for this summer.
By Natasha Case (Co-Founder & CEO, Coolhaus)
While finishing up grad school for architecture, I was looking forward to building my professional career with real projects and clients. I wanted my first job to be the kind of position where I could not only apply my training, but also make connections with the public. Within 6 months of starting my first job, the recession hit.
I realized I might have to get more creative with my career path to survive the changing economy.
Luckily, I had been developing