Toy industry execs told Debbie Sterling that construction toys for girls don’t sell. But her GoldieBlox line of building kits proved them all wrong.
Tag Archive: Build-A-Bear
By Ashwini Nadkarni (Founder, Appguppy)
The hottest disruptive force in e-commerce is me. And you. And her. In fact, tech savvy female consumers are the single most important factor in the new Me-commerce phenomenon – as well as the key market that Me-commerce companies will need to reach in order to achieve success.
This isn’t the first time around the block for Me-commerce, the practice of mass customization of products for consumers.
Dell revolutionized the world of personal computing with the same built-to-order business model several decades ago.