The Secrets to Writing a Knockout Product Tagline
It’s time for some straight-talking. What do you actually do and what are you offering your audience? By Brandy Alexander-Wimberly (Digital Strategist, Interrupt) Do your company talking points make it clear to your target audience exactly how your product or...Is it Time to Lose the Term “Startup”?
Language is a powerful shaper of attitudes and ideas. One founder questions whether the term “startup” is actually doing entrepreneurs a disservice and whether it’s time for a rewrite. By Brandy Alexander-Wimberly (Founder & CMO, Buyvite) I read a post on LinkedIn...