It’s time for some straight-talking. What do you actually do and what are you offering your audience? By Brandy Alexander-Wimberly (Digital Strategist, Interrupt) Do your company talking points make it clear to your target audience exactly how your product or...
When you start up your business, you are your brand. Here are five qualities you can develop and nurture to give your personal brand the best chances of success. By Debra Walton (Chief Content Officer, Thomson Reuters) I spoke in my last post about the parallels...