6 Ways to Build a Customer-Centered Brand and Why It Matters

6 Ways to Build a Customer-Centered Brand and Why It Matters

29 January 2014 | Uncategorized

It might sound obvious, but your customers are your business – which is why building a brand around them is vital. By Masha Kubyshina (Managing Director, Yellow & Young Agency) Your product might have great and even unique features. Your price might be better than...

Building Your Brand From Day One

25 June 2013 | Uncategorized

Finding the idea, the funding, the time, the staff… and the brand. There are a million different things to juggle in the early days of a startup, but building your brand is something you can’t afford to neglect. By Sumeera Rasul (Co-founder, Madesmith)...