When it comes to brands, Millennials are demanding but they’re also loyal, so step up, engage and excite them. By Amanda Slavin (Founder, CatalystCreativ) While it’s easy to overgeneralize what Millennials want, mobile and entrepreneurial-minded young leaders...
If you don’t know who you are and what you stand for, you’re setting yourself up for failure. So what’s your company’s ethos? By Jennie Mc Ginn (CEO & Co-founder, Opsh) So you’ve made the decision to start your new business. You’re pretty...
Vital advice on intellectual property from a trademark attorney to help you protect your business. By Laura Slezinger (Intellectual Property & Advertising Attorney, Venture Gained Legal) My client was annoyed. “How did you even think to search for that???” Not...