Tag Archive: Bettina Chen

  1. logo
    by Angie Chang

    One Vision, Three Stanford Students And A Thousand Iterations On "Chocolate-Covered-Broccoli" – Roominate Customer Development

    Girls wanted to be able to construct anything they could imagine, and our testing enabled us to create a toy that equipped them with the perfect tools.

    By Alice Brooks, Bettina Chen & Jennifer Kessler (Founders, Maykah)

    In January, we set out to design a toy that would inspire young girls to pursue science, technology, engineering, and math (STEM), by exposing them to the subjects in a fun way. Soon, we had built a toy car that they could wire, build, and decorate. Six months later, our product had evolved dramatically into Roominate – a stackable, attachable, and customizable miniature room.

    Roominate is the story of how we learned when to iterate, when to test and how to design for our customer – and stay true to our vision. We thought our toy car idea was brilliant.

  2. roominate-chateau_1024x1024
    by Angie Chang

    Maykah Builds Toys To Inspire The Next Generation Of Female Technology Innovators

    “For all three of us, our favorite childhood toys developed the kind of the thinking that we ultimately used in STEM subjects later on.”

    By Alice Brooks, Bettina Chen & Jennifer Kessler (Founders, Maykah)

    We all had favorite toys growing up. But did you ever think about how those toys influenced who you are today?

    We are Alice, Bettina, and Jennifer. Between the three of us, we studied Mechanical Engineering, Electrical Engineering, Math, and Cognitive Neuroscience at MIT, Caltech, University of Pennsylvania, and Stanford.

    Across all of these STEM subjects at each of our institutions, there was a striking similarity: We were each one of only a handful of girls in our classes. And, as the years progressed

  3. roominate
    by Angie Chang

    Kickstarter Project "Roominate" Gets Girls Excited About STEM (Meet The Dollhouse With Working Circuits)

    Where every young girl is an artist, engineer, architect & visionary!

    By Amy-Willard Cross (Editor, Vitamin W)

    While doing master degrees at Stanford, three young women started a business. Before receiving their graduate degrees, they’ve already got revenue. They’ve accomplished this feat using Kickstarter.

    The company Maykah’s first product called Roominate is a building kit that incorporates circuits. Within a few of weeks, they pre-sold hundreds of kits and raised way more than their funding target. Not only did Kickstarter result in orders, Maykah was approached by investors since the first day it went on the site.

    Roominate was designed with the mission