What Software Development and Dancing Have in Common

What Software Development and Dancing Have in Common

By Naomi Benenson (Founder, wish2wish) I started dancing competitively when I was seven and have danced semi-professionally for years. Every dance was accompanied by a competitive debate: What costumes would we wear? What would the theme colors be? What shoes would we...
5 Ways To Build An All-Star Community For Your App

5 Ways To Build An All-Star Community For Your App

With thousands of apps on the market, here’s how to build a real community fan base for yours. By Sharee Loeffler (Founding Employee & Marketing Manager, GMR) I am a founding employee and the Marketing Manager of GMR (GetMeRated): an app that helps you make...

8 Tips For Leveraging Moms In The App Development Cycle

Use tools like Test Flight to share early versions of apps for feedback to iterate on. By Shelly Kramer (Founder & Chief Imagination Officer, V3 Integrated Marketing) I did an interview at SXSW for the Social Media Clubhouse with friends Lucretia Pruitt and Maya...