Four female-driven trends shape the advertising landscape in 2013.
By Amy Vale (VP Global Research & Strategic Communications, Mojiva)
Mobile is still in a very nascent stage and is far from reaching its culmination. The industry has at least another five to ten years to see a real mobile investment come from the big spenders in advertising. What’s apparent, and won’t change any time soon, is that the definition of mobile has and will continue to evolve, shift and