GoldieBlox, Helping Girls Channel Their Inner Engineer

Toy industry execs told Debbie Sterling that construction toys for girls don’t sell. But her GoldieBlox line of building kits proved them all wrong. By Donna Fenn (Contributing Editor, Inc.com) This story first appeared on Inc.com. When Debbie Sterling’s...
Telling Engineering Stories

Telling Engineering Stories

“The word ‘engineering’ sounds intimidating and nerdy and technical. There’s just so much more to it – I’m trying to make it more accessible.” – Goldieblox founder Debra Sterling. By Amy-Willard Cross (Editor, Vitamin W) Goldieblox is poised...