Tag Archive: American Girl

  1. Screen Shot 2012-09-26 at 5.37.57 PM
    by Angie Chang

    Telling Engineering Stories

    “The word ‘engineering’ sounds intimidating and nerdy and technical. There’s just so much more to it – I’m trying to make it more accessible.” – Goldieblox founder Debra Sterling.

    By Amy-Willard Cross (Editor, Vitamin W)

    Goldieblox is poised for a happy ending. With this new toy, girls may have a happy ending too: “She became an engineer and built things that helped people, and they all lived happily ever after.”

    There’s a known female engineering deficit; women make up just 11% of the profession. It’s a problem