Toy industry execs told Debbie Sterling that construction toys for girls don’t sell. But her GoldieBlox line of building kits proved them all wrong.
Tag Archive: American Girl
“The word ‘engineering’ sounds intimidating and nerdy and technical. There’s just so much more to it – I’m trying to make it more accessible.” – Goldieblox founder Debra Sterling.
By Amy-Willard Cross (Editor, Vitamin W)
Goldieblox is poised for a happy ending. With this new toy, girls may have a happy ending too: “She became an engineer and built things that helped people, and they all lived happily ever after.”
There’s a known female engineering deficit; women make up just 11% of the profession. It’s a problem