Tag Archive: Alice Brooks

  1. women2.0_pitch
    by Angie Chang

    PITCH NYC 2012: MAKER Panel Talks About Kickstarter Campaigns, Prototyping, Pricing Product And "What Makes This A Tech Company?"

    Live from PITCH NYC 2012 Conference & Competition –

    By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

    At the 2012 PITCH NYC Conference, the MAKER panel consists of four women starting companies and shipping hardware products: Limor Fried of Adafruit Industries, Alice Brooks of Roominate, Liz Salcedo of Everpurse and Debbie Sterling of GoldieBlox.

    These hardware startup founders and CEOs have experience producing products, building prototypes and raising capital for their initiatives.

  2. roominate
    by Angie Chang

    Roominate Founder Alice Brooks Joins MAKER Panel At Women 2.0 PITCH Conference In November

    PITCH Conference speakers include Roominate co-founder Alice Brooks on the November 14 MAKER panel.

    By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

    Today is the first International Day of the Girl, sanctioned by the United Nations. Coincidentally, we’re one month away from Women 2.0′s first PITCH Conference in New York featuring a full day of successful women entrepreneurs as speakers. Meet Alice Brooks, founder at Roominate where she make toys that get girls excited about math and science.

  3. logo
    by Angie Chang

    One Vision, Three Stanford Students And A Thousand Iterations On "Chocolate-Covered-Broccoli" – Roominate Customer Development

    Girls wanted to be able to construct anything they could imagine, and our testing enabled us to create a toy that equipped them with the perfect tools.

    By Alice Brooks, Bettina Chen & Jennifer Kessler (Founders, Maykah)

    In January, we set out to design a toy that would inspire young girls to pursue science, technology, engineering, and math (STEM), by exposing them to the subjects in a fun way. Soon, we had built a toy car that they could wire, build, and decorate. Six months later, our product had evolved dramatically into Roominate – a stackable, attachable, and customizable miniature room.

    Roominate is the story of how we learned when to iterate, when to test and how to design for our customer – and stay true to our vision. We thought our toy car idea was brilliant.

  4. 4717741320_eb32fe45be_z
    by Angie Chang

    How Did Your Dad Influence You To Become An Entrepreneur?

    For Father’s Day, we asked women entrepreneurs about their dads’ influence.

    By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

    Alice Brooks, one of the co-founders of Kickstarter project Roominate, grew up visiting her father’s robotics lab and when she was young, she had her own saw so that they could work side-by-side. She built her own doll with that saw. Her co-founder Jennifer Kessler grew up playing Mastermind and Chess with her father. The two spent hours solving puzzles together.

    For Father’s Day, we asked women entrepreneurs about their fathers and how they influenced them. Check out the varied responses from these intrepid

  5. roominate-chateau_1024x1024
    by Angie Chang

    Maykah Builds Toys To Inspire The Next Generation Of Female Technology Innovators

    “For all three of us, our favorite childhood toys developed the kind of the thinking that we ultimately used in STEM subjects later on.”

    By Alice Brooks, Bettina Chen & Jennifer Kessler (Founders, Maykah)

    We all had favorite toys growing up. But did you ever think about how those toys influenced who you are today?

    We are Alice, Bettina, and Jennifer. Between the three of us, we studied Mechanical Engineering, Electrical Engineering, Math, and Cognitive Neuroscience at MIT, Caltech, University of Pennsylvania, and Stanford.

    Across all of these STEM subjects at each of our institutions, there was a striking similarity: We were each one of only a handful of girls in our classes. And, as the years progressed

  6. roominate
    by Angie Chang

    Kickstarter Project "Roominate" Gets Girls Excited About STEM (Meet The Dollhouse With Working Circuits)

    Where every young girl is an artist, engineer, architect & visionary!

    By Amy-Willard Cross (Editor, Vitamin W)

    While doing master degrees at Stanford, three young women started a business. Before receiving their graduate degrees, they’ve already got revenue. They’ve accomplished this feat using Kickstarter.

    The company Maykah’s first product called Roominate is a building kit that incorporates circuits. Within a few of weeks, they pre-sold hundreds of kits and raised way more than their funding target. Not only did Kickstarter result in orders, Maykah was approached by investors since the first day it went on the site.

    Roominate was designed with the mission