Google’s SVP of advertising shared five key insights into the future of advertising this week.
By Lauren Jisoo Kim (Events Coordinator, Women 2.0)
Earlier this year, Adweek ran this piece on Susan Wojcicki, SVP of Advertising at Google, asking: “Is This the Most Important Person in Advertising? Hint: she runs a $43.7 billion ad business.” Judging by the way she diverted journalist Tim Peterson’s line of questioning on being “the most powerful woman at Google” and who her mentors were (her answer: “Actually, one thing I should mention, just back to me as an executive at Google. I’ve managed Adsense since the beginning…”), this woman means all business, so I’ll refrain from waxing poetic on her many merits as a role model to professional women.
Delivering her keynote yesterday morning to a packed house at Ad:Tech SF 2013, Wojcicki spoke about the “Future of Advertising.”
Four female-driven trends shape the advertising landscape in 2013.
By Amy Vale (VP Global Research & Strategic Communications, Mojiva)
Mobile is still in a very nascent stage and is far from reaching its culmination. The industry has at least another five to ten years to see a real mobile investment come from the big spenders in advertising. What’s apparent, and won’t change any time soon, is that the definition of mobile has and will continue to evolve, shift and
Women hold the purse strings, but don’t control advertising.
By Kat Gordon (Founder, Maternal Instinct)
I have worked the ad agency beat. And here’s what I’ve learned: women hold the purse strings, but surrender that power when it comes to work environments. Can you imagine any other business case study that presents itself this way: “I control 85% of the power – of a multi-trillion dollar market – yet am 97% un-represented in its making.” Lunacy!