Google’s SVP of advertising shared five key insights into the future of advertising this week.
By Lauren Jisoo Kim (Events Coordinator, Women 2.0)
Earlier this year, Adweek ran this piece on Susan Wojcicki, SVP of Advertising at Google, asking: “Is This the Most Important Person in Advertising? Hint: she runs a $43.7 billion ad business.” Judging by the way she diverted journalist Tim Peterson’s line of questioning on being “the most powerful woman at Google” and who her mentors were (her answer: “Actually, one thing I should mention, just back to me as an executive at Google. I’ve managed Adsense since the beginning…”), this woman means all business, so I’ll refrain from waxing poetic on her many merits as a role model to professional women.
Delivering her keynote yesterday morning to a packed house at Ad:Tech SF 2013, Wojcicki spoke about the “Future of Advertising.”