10 Things I’ve Learned About Customer Development

10 Things I’ve Learned About Customer Development

9 September 2011 | Uncategorized

By Cindy Alvarez (Head of Products and Customer Development, KISSmetrics)   Whatever people say they will pay for it is wrong. If someone says, “I wouldn’t personally use it, but I bet other people would”, no one will use it. The answer to any question that...
If Your Target Market Doesn’t Bite, Fish Somewhere Else

If Your Target Market Doesn’t Bite, Fish Somewhere Else

22 August 2011 | Uncategorized

By Elizabeth Saunders (Founder & CEO, Real Life E) The Challenge: As a woman business owner myself and a confidante to many others, I knew that many women business owners felt stressed out and overwhelmed. Given this knowledge, I initially targeted the marketing...