Congrats to our 1st PITCH Finalist, Donde!

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Looking for a specific outfit? Try finding in it 15 seconds on Donde.

By Jessica Schimm (Digital Audience Engagement, Women 2.0)

Our HowTo conference is less than 12 days away! The full lineup of PITCH finalists has been released, but we wanted to introduce you to each finalist and their co-founders. You may be familiar with our next finalist from watching them pitch at TechCrunch Disrupt.

Meet Donde.

Company Description

Donde is an intuitive mobile search that helps its users find any product they have in mind in less than 15 seconds through a contextual, seamless and delightful process. The sophisticated technology based on AI and contextual search with already tens of thousand of fashion items from most popular brands analyzed on the platform. https://www.youtube.com/watch?v=D2_jGfWYP3E

Meet the Founders

jMpBhtWxByq69P4Bb1_3pu_12yfP6v2sSGWictc9YkI Liat Zakay, CEO

Liat has a deep passion for the fashion field which she couples with her strong technical skills that were groomed during her military service as an officer in an elite technological unit in Israel’s intelligence corps. Liat holds a BSc in computer science & economics from Ben Gurion University of the Negev. During her studies, Liat was the head of Cyber & Computer Networks course and teacher in Magshimim program, IDF Cyber training program.

As Donde CEO, Liat is responsible for managing the team and delineate the spirit & strategy, as a programmer, she actively participates in product development.

Liat is also a graduate of UpWest Labs, a business accelerator based in Silicon Valley supporting entrepreneurs in Israel. < br> TZwcPbOX4cGbA-7LYCbUdn-RTGMiY8sAFoDXnGtZ--QShai Katzir, CTO

Shai has six years experience in developing and designing multidisciplinary software systems in his previous role as software system leader in Rafael – Advanced Defence Systems. Shai served as a captain in the Israeli Army, where he was in charge of a high reliability software system. Shai holds a BSc with honors in Computer Science & Mathematics from Tel Aviv University.

As Donde CTO, Shai is responsible for technology strategy, he is always up to date with every new technological development and the best manner to engage it to our product. < br>

3z897GZFr_s_KQuRtQVU6d2ddTQ9mKCvH-zIE1PAdg8Or Ron, VP Product

Or is a mobile and UX expert, with a passion for developing and hacking. He served in an elite technological unit in Israel’s intelligence corps. Or worked as an information security expert for Comsec, a world-renowned security consulting and risk management company. He served as consultant for companies around the globe and gained invaluable international experience. Or gained his expertise in mobile development as a co-founder of Cellutions, a startup that develops mobile solutions and has served as a tech-guru in a large array of projects.

As Donde VP Product, Or, is responsible for developing engaging mobile products for the end user featuring high-tier mobile UX and UI.

Watch Donde pitch live on stage at the Women 2.0 PITCH Competition.


About the author: Jessica Schimm (@JessicaSchimm) works on all things digital at Women 2.0. Before joining Women 2.0 she earned her BA in journalism, interned at SF's premier culture magazine 7x7 and was the editor-in-chief of Her Campus San Francisco. She likes to dance-walk home after work.