Congrats to CheddarUp, Our 4th PITCH Finalist!

Screen-Shot-2014-09-15-at-3.34.00-PM.png

CheddarUp makes group payments quick and easy.

By Jessica Schimm (Digital Audience Engagement, Women 2.0)

Our HowTo conference is less than 15 days away! The full lineup of PITCH finalists has been released, but we wanted to introduce you to each finalist and their co-founders. Don't get confused by their name - this next finalist is not really selling cheese - they're selling an easier group payment system.

Meet CheddarUp.

Company DescriptionDCK96chzpwtssfqp3KqHBUfRQyHDvuRZiwKAiEOhAkk

Cheddar Up is a service that makes managing large group payments a breeze through the use of a wildly simple user interface. It enables individuals, schools and organizations to create custom online payment pages in a matter of seconds for almost anything, providing an alternative to inefficient and unsecure cash and check payments. Cheddar Up features robust online payer tracking, automatic reminders, no fees for the collector, and the ability for people to pay in as few as three clicks. Whether it’s a group gift or trip, event, school fundraiser or membership dues…Cheddar Up makes group payments quick and easy. https://vimeo.com/106018299

Meet the Founders

zJK5AbuG24l4HTRP5aN_oGFqTUqBy_hkB9l5aepY3CMNichole Montoya, Founder and CEO

Nichole has 13 years of experience helping to grow and build businesses. Prior to founding Cheddar Up, Nichole served as a marketing strategist helping firms grow their brands and reinvent themselves. Her most recent clients include KPMG, where she was a consultant on special marketing projects that required strategy and execution. She was also retained as the Director of Marketing for WealthTouch, a global provider of financial data aggregation services, where she led its complete brand overhaul. Nichole also co-founded and operated a high-end children’s apparel company. Prior to the apparel company, Nichole worked for Accenture. There, she was a member of the company’s founding New Media team, which was responsible for rebranding the company website from Andersen Consulting to Accenture.

2xXhGQ2-kp498X783xXD_LJ8zmSylWpxtVrvm4J0GQkMolly DiCarlo, Founder and VP of Product

Molly has built an 18-year career in design and branding and has worked for major agencies in Austin and Atlanta, including GSD&M, WestWayne, Starkwhite and Brighthouse. Throughout her career she has helped brand Fortune 500 companies and household names, including Solvay, Hewitt, Walmart, Rubbermaid, Simmons, and Cox Enterprise. Prior to Cheddar Up, Molly worked as a design consultant for the past eight years. Molly creates and manages every aesthetic aspect of the Cheddar Up brand, culture and user interface and is closely involved in developing the Cheddar Up vision, strategy, and product roadmap.

Watch CheddarUp pitch live on stage at the Women 2.0 PITCH Competition. Get your tickets before they sell out!


About the author: Jessica Schimm (@JessicaSchimm) works on all things digital at Women 2.0. Before joining Women 2.0 she earned her BA in journalism, interned at SF's premier culture magazine 7x7 and was the editor-in-chief of Her Campus San Francisco. She likes to dance-walk home after work.