Female Founders to Watch Making Parents’ Lives Easier

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Raising kids is hard. The recent MamaBear Family Tech Conference spotlighted founders who are using tech to make it easier, including these incredible women. By Jessica Stillman (Editor, Women 2.0)

Tech has revolutionized our work lives, our leisure, our communications, but our families? Perhaps not as much. While kids and screens are certainly not strangers, many parents still agonize over product choices with friends and ask around at daycare for babysitters and activities. These old-fashioned methods equal annoyance for them but a massive untapped market for startup founders -- Dave McClure estimates its potential value at $2.1 trillion market.

The recent MamaBear Family Tech Conference examined opportunities in the niche and shone a light on some amazing founders trying to solve our parenting woes and tap into this important emerging market, including these amazing women to watch:

Chandini Ammineni (Co-founder & CEO, ActivityHero) Serial entrepreneur Ammineni’s latest venture, ActivityHero, which helps parents find activities for their kids, was the winner of the People's Choice Award at Women 2.0 Pitch NYC 2012.  Follow her on Twitter @Ammineni.

Andrea Barrett (Co-founder & VP of Product, UrbanSitter) An industry veteran with more than a decade of software development experience, Barrett’s startup aims to make finding a reputable babysitter fully digital and far easier for parents. Follow her on twitter @am1019.

Maya Bisineer (Founder, MeMeTales) MeMeTales offers apps, ebooks and other tools that help kids fall in love with reading and share their own stories. Bisineer is also an advisor at Women Startup Lab. Follow her on Twitter @thinkmaya.

Mauria Finley (Founder & CEO, Citrus Lane) With experience at eBay and PayPal, Finley has the background to make Citrus Lane, a startup that sends parents a monthly parcel of baby items, a success. Follow her on Twitter @mauriafinley.

Natalie Gordon (Founder & CEO, BabyList) Everyone loves their baby, but preparing for the bundle of joy? That can be less than joyful. 500 Startups company BabyList wants to help. A former Amazon engineer, Gordon developed the idea while pregnant. Follow her on Twitter @natgordon.

Sandra Oh Lin (Founder & CEO, Kiwi Crate) Need to keep the kids occupied? Kiwi Crate will delivery activities to keep little hands busy to your door monthly. Previously, Oh Lin did stints at eBay, PayPal and several startups. Follow her on Twitter @sandrohlin.

Moms speak up: What tech tools make your life as a parent much easier?

Jessica Stillman is an editor at Women 2.0 and a freelance writer with interests in unconventional career paths, generational differences, and the future of work. She writes a daily column for Inc.com and has blogged for CBS MoneyWatch, GigaOM and Brazen Careerist, among others. Follow her on Twitter at @entrylevelrebel. Photo credit: aperturismo via Flickr