Seeds: A Microlending Game Where Farmville Meets Kiva

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You don’t have to search for long to see examples of game designers focusing their talents on games that do social good. By Ariel Schwartz (Senior Editor, Co.Exist)

WeTopia, a popular Farmville-style Facebook game that lets users send donations to nonprofits around the world. But the newest game for good - Seeds - has a microlending twist.

Created by a team that includes award-winning game designer Brad Wiggins and Amanda Wixted, the former Tech Lead of Zynga’s iOS team, Seeds gamifies microlending - a practice popularized by Kiva that lets people loan small amounts of cash (on the order of $25) to borrowers in the developing world, most of whom lack a credit history.

The idea for Seeds came to founder Rachel Cook, a former equities trader, after reading an op-ed by Nicholas Kristof in The New York Times about the positive effects of microlending on women. Before launching Seeds, Cook worked on a documentary on the subject called The Microlending Film Project. Now, instead of just chronicling the impact of microlending on women, Cook hopes to encourage participation.

» Read the full article on FastCoExist. » Help fund the Seeds project!