L'Oréal Supports Women Entrepreneurs, Offers $25k Cash Prize

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L'Oréal will award one finalist team at the PITCH NYC Conference & Competition a $25,000 cash prize! By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

This year, we've seen an energetic new wave of businesses focused on the female market, thanks to the L’Oréal Women In Digital Program which put a stake in the ground, focusing on women working in technology and digital marketing by providing recognition, testing opportunities and recruitment opportunities from the beauty industry.

Recently, the L’Oréal Women in Digital Program awarded five women entrepreneurs identified as pioneers in the new beauty industry: Bettina Hein (Founder & CEO, Pixibility), Doreen Bloch (Founder & CEO, Poshly), Kathryn Minshew (Founder, The Daily Muse), Sarah McIlroy (Founder & CEO, FashionPlaytes) and Vivian Rosenthal (Founder & CEO, GoldRun).

Honorable mentions went to Cheryl Yeo (Co-Founder, CityPockets), Janelle Shaffer (Founder, My Best Friend's Hair), Melody McCloskey (Co-Founder & CEO, StyleSeat), Sophia Kim (Founder & CEO, Tellagami) and Sarah Paiji (Co-Founder & CEO, Snapette).

Apply to Women 2.0 PITCH Startup Competition For A Chance To Win $25,000

Women 2.0 brings the female founder community building new technology that can revolutionize an industry, creating new opportunities for value, growth, revenue and jobs!

L’Oréal is offering a $25,000 cash prize at the Women 2.0 PITCH Startup Competition and will award one woman-led technology company of their choosing at the November 14 conference the prize, along with mentorshop and access to their resources - think investor and partner relations.

What are you waiting for? You still have time to get in on the game! Apply to PITCH by August 31, 2012 to get your startup in front of 30+ investors' eyeballs and more! We've lowered the cost of applying to PITCH to $50 so start your application today!

You can update your PITCH 2012 application online anytime up until the closing deadline of August 31, 2012 at midnight (EST). If you have any questions on the application or eligibility, email askpitch@women2.com. Good luck!!

Angie Chang co-founded Women 2.0 in 2006. She currently serves as Editor-In-Chief of Women 2.0 and works to mainstream women in high-growth, high-tech entrepreneurship. Previously, Angie held roles in product management and web UI design at various Silicon Valley startups. In 2008, Angie launched Bay Area Girl Geek Dinners, asking that guys come as the "+1" for once. Angie holds a B.A. in English and Social Welfare from UC Berkeley. Follow her on Twitter at @thisgirlangie.