23andMe Co-Founder Linda Avey: The Future Of Personal Data Tracking

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The rise of personal analytics is going to bring us much greater clarity on our health decisions. Linda Avey’s new company, Curiosity Inc., hopes to help quantify that data and tell us how to lead healthier lives. By Ariel Schwartz (Senior Editor, Co.Exist)

Linda Avey, the co-founder of genetic testing service 23andMe, wasn’t content with starting a company that brought genome-sharing from the sci-fi realm into reality. She had to do more. Avey’s most recent mission: creating a personal data sharing and analytics platform through her new startup Curious, Inc. We spoke to Avey about the future of personal genomics, health data tracking, and how Curious will empower patients.

The premise of Curious, Inc.: We’re really hoping to tap into general human curiosity. It’s in our tagline: "We’ve got questions." The premise of our company is that people have a lot of questions, particularly about their heath, and aren’t finding the right answers and solutions because they’re just not out there. This is a platform for people to come together and start to ask questions of their own data, or if they want to find others who share their questions, have this ability to pose their questions and go on missions to discover answers. So if people who have migraine headaches come together and they all think it’s because of the weather, and others say "No, it’s because I eat too much salt" … we can look for correlations we think are there but aren’t sure.

» Read the full article at CoExist. Photo credit: Luca Sartoni on Flickr.