Gamification... The Future of Marketing (November 9)

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By Nelly Yusupova (CTO, Webgrrls International) Are you marketing a product or service? Do you want to create a dynamic team within your company? Are you building a business, website, or a blog? Do you want to create better relationships with your customers?

If you said YES to to any of these questions, then you have to learn gamification on Wednesday, November 9 in New York.

Join NYC Webgrrls and one of the top thought leaders in Gamification, Gabe Zichermann (author of Game-Based Marketing and Gamification by Design), for an interactive workshop to learn how you can increase new visits and drive repeat visits to your website or blog. Encourage your customers, team members, friends and even your kids to take action that you want them to take. Build loyalty, raving fans, and much more!

What You Will Learn:

  • Understand the foundations of gamification.
  • Learn the types of "Player" and what motivates and engages each of them.
  • Uncover what works and what doesn't through case studies and examples.

Women 2.0 members save 20% with code "Women2". For more information and to register, here.

What is Gamification, and why should you care?

Gamification is simply using game mechanics that make games so addictive and successful and applying them to non-game activities in order to change people's behavior -- to get them to participate, to come back often, and to buy more. It is said to be one of the largest movements/trends of our time.

Game mechanics have been applied to engage people, change behaviors and innovate in many different fields including innovation management, health, training, employee performance, and even social issues. Gamification may fundamentally change the way we live and interact with everything around us!

About the Presenter

Gabe Zichermann is the chair of the Gamification Summit where top thought leaders in this burgeoning industry gather to share knowledge and insight. Zichermann is also an author, highly rated public speaker and entrepreneur whose best selling book, Gamification by Design (O'Reilly, 2011) looks at the technical and architectural considerations for designing engagement using games concepts. His previous book Game-Based Marketing (Wiley, 2010) achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. A resident of NYC, Gabe is a board member of StartOut.org, advisor to a number of startups and Facilitator for the Founder Institute in Manhattan. For more information about Gabe and gamification, visit the Gamification Blog.

About Webgrrls

Webgrrls International is a community of professional women who leverage technology to become more successful in their careers and businesses. With Technology changing at the speed of light, women from all walks of life join webgrrls to “stay in the know”, discuss the latest tech trends, support each other through business and technology issues, and develop new business contacts and friends.

Editor's note: Got a question for our guest blogger? Leave a message in the comments below. Nelly YusupovaAbout the guest blogger: Nelly Yusupova is the CTO of Webgrrls International and has been a leader of the women’s movement online since 1999. Nelly is also the founder of Digitalwoman. She is a technical specialist, and an Internet, Web 2.0 and Social Media and marketing expert and consultant featured as a woman on the IT fast track by the Wall Street Journal. Follow her on Twitter at @digitalwoman.