If Your Target Market Doesn’t Bite, Fish Somewhere Else

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By Elizabeth Saunders (Founder & CEO, Real Life E) The Challenge: As a woman business owner myself and a confidante to many others, I knew that many women business owners felt stressed out and overwhelmed. Given this knowledge, I initially targeted the marketing of Schedule Makeover(TM) time coaching and training toward female entrepreneurs. Many women wanted to know about the services -— and even cried about how stressed out they felt —- but they rarely were willing to invest in themselves.

The Solution: Appearances on major blogs like Lifehacker and I Will Teach You To Be Rich put my name in front of people outside of the women business owners market.

Soon men and women, employees and entrepreneurs, started reaching out to my company and signing up for our services.

» Read the full article at Young Entrepreneur Council.