Pitch 2009: Women 2.0 Startup Competition

Pitch Night 2009

  How to Apply
Eligibility and Rules
  About the Sponsors
About the Judges
  Frequently Asked Questions
Previous Year’s Pitch Nights

Join Women 2.0 for Pitch Night on Thursday, May 7th, 2009 beginning 6pm at Microsoft in San Francisco. Watch Pitch 2009 finalists pitch live to a panel of investors and executives, vote for your favorite startup, and meet the entrepreneurial community at Women 2.0’s Pitch Night. Check out their video pitches on YouTube. Get your ticket to Pitch 2009 today!

CSRware Inc.
Carbon & Energy Business Intelligence SaaS software
measures, quantifies & models corporate costs & actions
to address growing market demand.

Presenting: Karen Alonardo (Founder & EVP of Business Development)

LumaDerm LLC
Innovations in cancer imaging, early detection and treatment.
Presenting: Dr. Shabbir Bambot and Anju Mathew (Co-Founders)

Giddy Inc.
Think Cracker Jack meets Whole Foods.
83% of parents are dissatisfied with existing kids’ snacks.
We’re making healthy snacks fun with snacktivities!

Presenting: Sally Schoenfeld and Jill Friedman (Co-Founders)

GenGreen is the preeminent aggregator of environmental
content online. We house the largest directory of green
businesses and organizations in the United States.

Presenting: Charisse McAuliffe (Founder & CEO)

GiftAloft LLC
GiftAloft generates revenue for airlines and airports,
gifts for passengers, and trackable, tactile, advertising methods
for consumer advertisers.

Presenting: Celine Tessier North (CEO) and Daniel T. North (COO)

At Pitch Night, the audience participates as we will award a total of FOUR prizes:

Our live judges will select one team to win the prized investor meeting with Michael Moritz of Sequoia, along with office space, marketing services, legal support and more.

You will vote based on the five pitches you will see presented at the event — use your mobile phone to select the People’s Choice Award for Women 2.0 — powered by MOZES.

This award will be selected by VentureBeat writer Eric Eldon.

YouNoodle is Women 2.0’s startup network. Join the Women 2.0 Group on YouNoodle to follow your favorite startup idea. The startup with the most followers wins. VOTE NOW!

Live Judging Panel:

Christine Herron
Principal, First Round Capital

Eric Eldon
Writer, VentureBeat

Georges Harik
Principal, Better Planet Investments

Mark Jacobsen
Managing Director, O’Reilly AlphaTech Ventures

Rebecca Lynn
Principal, Morgenthaler Ventures

Sheila Gulati
General Manager, Microsoft


6:00pm – Networking & Drinks
7:00pm – Welcome to Pitch Night 2009!
7:20pm – Introduction of the Final Five Teams
7:30pm – Pitch 2009 Finalists Live Pitches
9:10pm – Awards (The People’s Choice, VentureBeat’s Best Media Story, YouNoodle Best Idea)
9:20pm – Grand Prize Winner of Pitch Night 2009 Announced
9:30pm – Celebrations!

» Get your ticket now for Pitch Night 2009 (LIMITED SEATS AVAILABLE)
What do Disney, HP, and Microsoft have in common?
These iconic American companies started in tough economic times. Despite the downturn in the economy, many entrepreneurs and VCs are saying that now is a great time to start a company.

Are you next? Pitch 2009 can get you started by giving you a chance to PITCH. Our goal is to encourage entrepreneurial women to launch startups and, with feedback from the judging panel of investors and experienced executives, take their businesses to the next level.

The third-annual Women 2.0 Pitch 2009: Startup Competition is open to early-stage ventures around the world, from high growth business ventures in web 2.0 to mobile and biotech, consumer clean tech to consumer hardware. Applying companies must be in beta-stage and have not received significant funding. Teams with at least ONE FEMALE in the founding team are invited to compete for a chance to win:

  • One-on-one meeting with Michael Moritz from Sequoia Capital
  • 3 months of office space and mentoring
  • from Plug and Play Tech Center
  • PR strategy from JonesPR
  • Marketing strategy from MWW Group
  • Legal support from Pillsbury

HUNDREDS of submissions will receive valuable feedback from the judging panel of investors and executives. FIVE startups will be chosen to pitch live on Pitch Night (May 7th, 2009). ONE winning startup receives a meeting with Michael Moritz (Sequoia Capital) in addition to a host of startup-friendly services. Previous years’ prizes were meetings with Tim Draper (Draper Fisher Jurvetson) and Esther Dyson (investor in companies such as Flickr, del.icio.us, and 23andMe).


How to Apply to Pitch 2009

Your submission to Women 2.0’s Startup Competition has 3 parts:

1.) Business Plan

You will be asked questions about your business and to submit a financial plan. You may edit your application anytime prior to the closing date of April 10th, 2009. View a sample application here.

Updated April 12th, 2009 — Thanks for applying!

Now, hang tight – we will announce the finalists after April 27th, 2009.

Click here to apply for Pitch 2009 through Angelsoft

To apply for Pitch 2009, click on the pink button below that says “APPLY TO PITCH 2009”. This takes you to Angelsoft. Click on the “Sign Up” link on the bottom right of the Angelsoft log-in box.Then, create an account for your submission to enter the Women 2.0 Startup Competition: Pitch 2009!Click here to apply for Pitch 2009 through Angelsoft

Non-refundable application fee is $25 per submission.

2.) Paper Napkin (7×7 inches max.)

Submit your business idea on a paper napkin no larger than 7×7 inches. Your name and contact info must be on the napkin so we can match it with your online application. Napkins must be received at 63 Bovet Road, #519, San Mateo, CA 94402 no later than April 10th, 2009. Napkins will be exhibited to the public at Pitch Night. By default, your napkin will be exhibited. If you do not wish to participate in the exhibition, state clearly on a note and attach it on the napkin.

3.) Video Pitch

A 2 minute pitch about your company helps the investors to really understand you and your venture. The video should be uploaded along with your business plan through Angelsoft. Uploading video takes time and bandwidth, we suggest you do not wait until the deadline to submit your video pitch.
Vie for the People’s Choice Award! (optional step)

Add your startup on YouNoodle through the Women 2.0 group and encourage people to “follow” your startup. The startup with the most followers on YouNoodle by April 10th, 2009 will win the title of People’s Choice for Pitch 2009.

Finalists will be notified April 27th, 2009 and will invited to pitch to a live audience and a judging panel at Pitch Night in San Francisco on May 7th, 2009. If you are selected as a finalist, the entire team must be present at Pitch Night.


Eligibility and Rules

The business plan must represent the original work of members of the team. You may have a team of up to FIVE individuals. At least ONE member of the team must be female — this is a Women 2.0 production after all! Submissions that do not adhere to the submission process and rules will be disqualified.

We accept businesses in alpha and beta launch only. Submissions accepted globally. The competition is for new, independent ventures in the seed, start-up, or early stage. Pitch 2009 is intended for growth companies and the judging panel will ask “Is this a fundable venture?”. Generally excluded are the following: buy-outs, expansions of existing companies, real estate syndications, tax shelters, franchises, licensing agreements for distribution in a different geographical area, and spin-outs from existing corporations. As if you’d be silly enough to submit that anyway.

The submission process utilizes Angelsoft, the industry standard to manage deal flows. By submitting your business plan, you are agreeing to the Terms of Service for the Angelsoft platform and agree to be bound by the terms described in the Angelsoft Privacy Policy.


FAQ (Frequently Asked Questions)

If you still have questions after reading this FAQ, email us.

» Who is eligible to apply?

Any team that has at least one female in the founding team. There is no age limit. Submissions accepted worldwide.

If your company is selected as a finalist, the entire team must be present on May 7th, 2009 in San Francisco at the Women 2.0 Pitch Night to pitch in front of a live judging panel and audience. The winner will be selected that night.

» What kind of business idea can I submit?

Anything you like! Last year, we received submissions in consumer technology, wireless, Internet, and biotech. Consider the judges and their interests when you submit. The judging panel will review the submissions and ask “Is this a fundable venture?”. Examples of fundable business ventures include technology companies, consumer Internet services, medical devices, software as a service, and bio tech.

While there are many great lifestyle businesses (for example: boutiques, cafes, consulting firms), your best bet with those businesses is often to raise funds via your friends and family. Generally excluded are buy-outs, expansion of existing companies, real estate syndications, tax shelters, franchises, licensing agreements and spinouts from existing corporations.

» Can I submit more than one idea?

You can submit as many ideas as you’d like, but you will have to complete a separate application form and a napkin for each idea.

» What is the maximum team size?

The minimum team size is one and the maximum team size is FIVE.

» What stage of business do I have to be in?

We are accepting businesses in alpha and beta launch phase only. This means you must have a prototype ready to show the judges.
» Who will be evaluating my idea?

The judges consist of VCs, angel investors, and seasoned entrepreneurs.

» What is a prototype?

For Pitch 2009, we are looking for submissions with working models that can be used to demonstrate your business ideas (i.e. something beyond a Powerpoint presentation). After all, it’s just more interesting to have something to show and tell.

» Is there a fee to apply?

Yes. To sustain the Women 2.0 operation and to ensure commitment from applicants, there is a nominal $25 fee to apply.


Previous Women 2.0 Pitch Nights:

» Women 2.0 Conference and Pitch Night (2008)

» Women 2.0 Pitch Night (2007) Pitch Night Judges

The judging panel for Pitch Night on May 7th, 2009.

Christine Herron
Principal, First Round Capital

Eric Eldon
Writer, VentureBeat

Georges Harik
Better Planet Investments

Mark Jacobsen
Managing Director,
O’Reilly AlphaTech Ventures

Nola Masterson
Managing Director,
Science Futures

Rebecca Lynn
Morgenthaler Ventures

Sheila Gulati
General Manager,


First Round Judges

First round judges select the finalists for Pitch Night and will provide written feedback for all submissions.

Alka Gupta
Managing Director,
The Ojas Group

Anurag Nigam
Board Director,
Sand Hills Angels

Betty Kayton
Founder and CEO,

Chris Shipley
Co-Founder and Chairman,
Guidewire Group

Christine Herron
First Round Capital

Cindy Padnos
Managing Director,
Illuminate Ventures

Dave McClure

Howard Hartenbaum
August Capital

Katherine Barr
Mohr Davidow Ventures

Kevin Braithwaite
Tech Impact

Marleen McDaniel

Mike Cassidy

Navam Welihinda
Sierra Ventures

Patricia Roller
The Angels’ Forum

Prasanna Krishnan
Draper Fisher Jurvetson

Rachel Sheinbein
Senior Associate,
CMEA Capital

Saad Khan
CMEA Capital

Shai Goldman
Director of Venture Exchange,
SVB Capital

Steve Kan
Clearstone Venture Partners

Stewart Bonn
VP Production,

Tami Zhu
Vice President,

Will Bunker
White Space Ventures

Know someone who will be a great judge for Pitch 2009? Tell us who and why at [email protected].