Lover.ly Founder & CEO Kellee Khalil On Partnerships, Revenue (Video)

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Founder Kellee Khalil has big plans for the company, hoping to eventually follow a woman through all the big life stages, like wedding, pregnancy, moving into a new homes, and being a newlywed.

By Jordan Crook (Writer, TechCrunch)

In a world where Pinterest is filled with wedding gear and the economic downturn has scratched “wedding planner” off of the affordable options list, it was only a matter of time before a wedding planning service sprouted up on the web. That service is called Lover.ly.

Lover.ly has recently partnered with various brands like Nordstrom, Kwiat, and Minted to let users buy exactly what they see online. This makes the site a place where tasks actually get executed, rather than simply planned out (or worse yet, dreamed about). Not to mention, Lover.ly is generating revenue by capitalizing on a huge trend right now.

» Read the full article on TechCrunch.