Lightning Lessons


Lightning Lessons is a weekly, Wednesday morning, live broadcast where Women 2.0 sits down with a tech innovator to learn about the game-changing stories of their startup journey and the hard lessons they learned along the way.

Take a quick 10 minutes out of your day to learn from the mistakes and feats of your predecessors. Innovators jump in a Google Hangout On Air moderated by a Women 2.0 team member for a bit of story-time and the entire session is broadcast on Google+ for your viewing pleasure.

Check out our “Up Next On Lightning Lessons” blog series on Mondays to learn more about speakers including their most important advice for founders, the book they’d recommend to founders, and their vision for the world in 2020. Make sure to RSVP for the free events using the links below!

Pricing: Free!


Wednesday, September 25, 2013 11:00am – 11:10am PDT


Gretchen DeKnikker (Co-Founder & CMO, Social Pandas)

Gretchen is passionate about building an enterprise software experience that users truly love. A startup junkie to the core, Gretchen DeKnikker has been launching and growing sexy enterprise SaaS startups and platforms since way back in the last century.

She is currently the co-founder and CMO of SocialPandas, a social selling solution that enables B2B sales people to strengthen relationships and close more deals. Prior to founding SocialPandas, Gretchen launched LivePerson’s (LPSN) Apps Marketplace and was an early employee at, EchoSign (acquired by Adobe) and Revere Data (acquired by FactSet).

Gretchen loves bacon, bourbon, hip hop and all things tech. Gretchen blogs at Enterprise is Sexy and holds an MBA from UC Berkeley.

(RSVP Here)


Wednesday, October 2, 2013 11:00am – 11:10am PDT


Sukhinder Singh Cassidy, Founder & Chairman at JOYUS

Sukhinder Singh Cassidy is Founder and Chairman of JOYUS. Prior to founding JOYUS in January 2011, she’s spent 18 years as a leading consumer internet and media executive at global and early stage companies including Google, Amazon, Polyvore, Yodlee and News Corporation. Most recently, she served as CEO and Chairman of the board at the leading social commerce site, Polyvore, and CEO-in-Residence with Accel Partners, a leading global consumer internet venture capital firm.

From 2003 to 2009, she was a senior executive at Google; as President of Asia Pacific and Latin America, she was responsible for all of Google’s commercial operations in both regions built the company’s physical presence from inception to a multi-billion dollar business across 40 domains and 103 different countries throughout APAC and Latin America. She currently serves on the boards of TripAdvisor (TRIP) and Formspring, as an Advisor to Twitter, and on the Advisory Council for Princeton University’s Dept of Computer Science. She has also been a board member of J. Crew Group. Follow her on Twitter at @SukhinderSingh.

(RSVP Here)


Wednesday, October 16, 2013 11:00am – 11:10am PDT


Kelly Hoey, Co-Founder & Managing Partner at Women Innovate Mobile

Listed in Forbes as one of five women changing the world of VC/Entrepreneurship, on Fast Company’s “25 of the Smartest Women on Twitter” and listed as on ”40 women over 40 to watch“, Kelly Hoey is a founder of Women Innovate Mobile, the first startup accelerator focused exclusively on launching and accelerating the growth of women-founded companies in mobile technology. She sits on the advisory boards of several early-stage companies (Levo League, Lion’esque Style, Best Fashion Friend, Notorious, BuzzTarget, xtgem), mentors for the Straight Shot accelerator in Omaha, NE, a Women 2.0 Conference mentor and influencer, as well as sitting on the advisory boards of organizations/groups promoting the advancement of women and girls (SUNY Levin Institute’s Women Entrepreneurs & Investors Program, Hastings Leadership Academy, WILEF, Apps To Empower Contest). A connection-maker, networking and community building catalyst, Kelly is an expert on building and maintaining professional networks, creating and managing engaged communities and making strategic connections – both online and IRL. Kelly has helped clients (ranging from startups to Fortune 500 to fashion to private equity to AmLaw 200) connect with and leverage their business networks.

(RSVP Here)


Twitter Q&A





Past Events

Wednesday, September 18, 2013 11:00am – 11:10am PDT


Katrina Lake, Founder & CEO of Stitch Fix

Katrina is passionate about helping women achieve everyday confidence. She founded Stitch Fix to help women everywhere discover and explore their style through a truly customer-focused shopping experience.

Prior to starting Stitch Fix, Katrina developed extensive experience at the intersection of fashion, retail, and technology. She managed the blogger platform at venture-backed social commerce company Polyvore and consulted with a variety of e-commerce and traditional retailers during her time at The Parthenon Group. Additionally, she has invested in and worked with dozens of entrepreneurs and start-ups at Leader Ventures.

Katrina holds a B.S. in Economics from Stanford University and an M.B.A. from Harvard Business School.

(Read More)


Wednesday, September 11, 2013 11:00am – 11:10am PDT


Christine Lemke, Co-Founder & COO of AchieveMint

Ms. Lemke brings a broad range of startup and corporate experience in technology and finance to Sense Networks. Most recently, at Microsoft, she was the XBOX World Wide Program Manager in charge of development programs encompassing four global regions and twenty markets.

Prior to her work at Microsoft, Lemke was the President and co-founder of Channel Velocity, Inc., an online auction management software and services company, where she led strategy and operations and where she currently serves as an advisor. Prior to that, Lemke was the first employee and Director of Product Management at Returns Online, Inc., a venture-backed reverse-logistics technology firm.

In addition, Lemke has held roles at 3i Group, Paris, where she analyzed the Internet, Software, and Advanced Technologies markets, and at SAP AG, Germany, on the Global Execution Acceleration Team.

Lemke holds an MBA from HEC Paris and a Bachelor’s degree in Business Administration with a concentration in Finance from the University of Washington.

(Read More)


Wednesday, September 4, 2013 11:00am – 11:10am PDT


Elaine Wherry, Co-Founder & CXO of Meebo (acquired by Google)

Elaine Wherry was Co-Founder and Chief Experience Officer (CXO) for Meebo, a consumer Internet company that enabled millions of users to chat, share, and connect with their online friends before being acquired by Google in 2012.

Wherry led the Web, Product Management, and User Experience teams and designed the look and feel of most of Meebo’s products. Wherry authored Meebo’s initial JavaScript framework in 2005 and was a driving force behind developments such as Meebo Messenger, Meebo Mobile, and the Meebo Bar.

Prior to starting Meebo, Wherry worked at Synaptics as a Human Factors Researcher and later became the Manager of Usability and Design. Wherry, a classically trained violinist, graduated from Stanford University with a degree in Symbolic Systems and a concentration in Human Computer Interaction. She is a recipient of the Founders Fund TechFellows Award in Engineering Leadership. She is a frequent speaker and her work has been featured in numerous publications including Forbes, the Wall Street Journal, Business Insider, and CBS.

(Read More)



Wednesday, August 28, 2013 11:00am – 11:10am PDT


Laura Yecies, CEO of SugarSync

Laura Yecies is a software and Internet services industry veteran with two decades of experience leading top brands such as SugarSync, ZoneAlarm, Yahoo and Netscape.

Yecies joined the Catch team as acting CEO to help develop the company’s business model, expand the product footprint and build strategic alliances.

She joined SugarSync in Q4 2008 to expand the company and initiate an aggressive business and product growth phase. During her four plus years at SugarSync she dramatically increased the companies revenue and user base and signed several strategic partnerships.

(Read More)



Wednesday, August 21, 2013 11:00am – 11:10am PDT 

mitaliMitali Pattnaik, Product Manager at Twitter

Mitali Pattnaik has over 13 years of product management and marketing experience at top technology companies including Twitter, Google, Yahoo!, Electronic Arts and Microsoft. She has significant expertise in both consumer products as well as monetization products (advertising and commerce.) Most recently Mitali led a number of ad product initiatives at Twitter as well as Twitter’s social commerce strategy. Mitali double-majored in Computer Science and Philosophy at Mount Holyoke College and has a MBA from London Business School.

(Read More)




Wednesday, August 14, 2013 11:00am – 11:10am PDT

annekeAnneke Jong, Co-Founder & VP of Biz Dev at Bread

Anneke Jong is on the founding team and is Vice President of Business Development for Bread, a tech startup creating the simplest monetization platform for social media, desktop, and mobile publishers. She is also a tech / digital media columnist and journalist — her work is featured in publications like Forbes, The Daily Muse, Huffington Post, Business Insider,, and Women 2.0, and at events like TED, the Future of Media Conference, and SF Music Tech. In 2011, Femmeonomics named her one of the Top 50 Women to Watch in Tech. Additionally, she delights audiences as a performance storyteller and has performed at The Moth, TEDx, the National Storytelling Conference, and on the NPR show “Snap Judgment”. She has an MBA from Stanford University and a BA from Claremont McKenna College. You can find her on Twitter at @annekejong.


Wednesday, August 7, 2013 11:00am – 11:10am PDT

ayeAye Moah, Chief of Product at Baydin Inc.

Aye Moah is the co-founder/Chief of Product at Baydin, a profitable email productivity company. Baydin makes software that combines AI and behavioral science to ease the burden on overloaded emailers. The company is best known for its wildly popular Boomerang email scheduling product. Moah wears many hats at Baydin including UX designer, product manager, developer and resident gardener. Moah grew up in Burma and has a BS in Computer Science from MIT. You can find her on Twitter at @ayemoah.

(Read More)





Wednesday, July 31th, 2013 11:00am – 11:10am PDT

franFran Maier, President/Founder/Chair TRUSTe

Fran Maier is serial entrepreneur, general manager, and brand builder with nearly 20 years experience in internet businesses. She currently serves as Founder and Chair of the Board of TRUSTe, the leading privacy trustmark and solutions provider, in addition to several other board and advisory roles for emerging startups. Fran’s career, from co-founder to to CEO at TRUSTe, has made her an experienced agent of change and growth, particularly in companies that build brands and results by establishing trust with online consumers. In addition to her expertise in online privacy, she is also known for her expertise in social networking, brand building, business development, and marketing.
(Read more)



Wednesday, July 24th, 2013 11:00am – 11:10am PDT

markMark Peter Davis, Founder of Interplay Ventures

Mark Peter Davis is:

(Read more)



Wednesday, July 17th, 2013 11:00am – 11:10am PDT

hetalHetal Pandya, Founder of EasilyDo

Hetal Pandya is the Co-founder focused on growth at Easilydo. A mobile entrepreneur with more than 15 years of experience in the industry, she co-founded Easilydo as she has always had a passion for mobile products that enabled people to simplify their lives. Most recently, she served as the Director of Product and Marketing at Nuance Communications where she built a $30+M revenue mobile care product portfolio from concept. She has also built products in the wireless space at Microsoft and Nortel Networks.  She holds a MS in Electrical Engineering from the University of Texas (D) and a MBA from Duke University’s Fuqua School of Business. When she has time, she advises companies that are creating and marketing mobile first solutions. She is also an active speaker at relevant tech and marketing events.
(Read More)



Wednesday, July 10th, 2013 11:00am – 11:10am PDT

sumayaSumaya Kazi, Founder of Sumazi

Sumaya Kazi is an internationally-recognized innovator, leader, speaker and award-winning entrepreneur, and the Founder and CEO of Sumazi was founded on a powerful idea: Someone should never miss an opportunity to connect with the right person at the right time. Sumazi’s technology helps businesses better understand who is in their social and extended networks and who they need to connect with, and then helps make those connections happen.

(Read More)





Wednesday, July 3rd, 2013 11:00am – 11:10am PDT


Danae Ringlmann, Founder of Indiegogo

Danae Ringelmann co-founded Indiegogo in 2008 with a mission to democratize fundraising and has since helped to propel the company into the world’s largest crowdfunding platform. Today, Danae leads the Indiegogo’s Customer Happiness division, driving total customer satisfaction and ensuring that Indiegogo consistently exceeds expectations. She also steers the company’s employee culture and value initiatives.(Read More)