Innovation Has Landed!

ungrounded

Last night Women 2.0 CEO Shaherose Charania participated in BA’s UnGrounded flight, a transatlantic hackathon en route from San Francisco to London. This morning she reports in on the experience, shares some pics and explains what her team came up with.

By Jessica Stillman (Editor, Women 2.0)

As we reported earlier today, our CEO is having a wild week. Shaherose spent last night abroad BA’s UnGrounded. a hackathon on a flight from San Francisco to London, culminating in a once-in-a-lifetime opportunity to present the group’s findings at the G8 Summit.

Sleepless but stoked to have participated, she reported in from Healthrow this morning, sending pics and explaining what her team — including heavy hitters like Peter Ragone, Andreessen Horowitz partner Todd Lutwalk, Sejal Hethi and LearnUp co-founder Alexis Ringwald –have accomplished so far.

The problem they were tackling? “How to make STEM (science, tech, engineering and math) cool like a cucumber,” she wrote. And their solution? “We designed an apparel brand called DGTL, cool and hip for kids aged 9-19, accessible only through the completion of coding challenges.” Craig Newmark and Megan Smith gave the team feedback on the idea. Judging by the pictures that came in with her update, they had a blast coming up with this innovative solution. :

 

Women 2.0 readers: What do you think of the idea Shaherose’s team came up with?

Jessica Stillman is an editor at Women 2.0 and a freelance writer with interests in unconventional career paths, generational differences, and the future of work. She writes a daily column for Inc.com and has blogged for CBS MoneyWatch, GigaOM and Brazen Careerist, among others. Follow her on Twitter at @entrylevelrebel.