In Conversation with Women 2.0

Women 2.0′s Emily Goligoski and Jazmin Hupp interview women entrepreneurs and technology leaders about their professional experiences and lessons learned. Education, transitions, risk, and networking are covered in the series.

Women 2.0 “In Conversation” Series – Videos


Subscribe to the iTunes podcast of “In Conversation” by Women 2.0 and VidSF here.

Victoria Ransom, founder and CEO of the Palo Alto-based Wildfire Interactive, talks about defining your own success metrics and determining whether you’re the right person to develop your idea. Her social media marketing firm grew to profitability through lean startup practices and early support from the Facebook Fund.

Acumen Fund founder Jacqueline Novogratz recently talked with Women 2.0 about ways that simple technologies and “patient capital” can combat hunger, energy needs, housing, and other issues that philanthropy alone can’t tackle.

Kiva co-founder Jessica Jackley discusses her goals for improving company fundraising with her latest endeavor, ProFounder, a startup that looks to make it easier for entrepreneurs to raise capital and give returns to investors they know.

Lolapps co-founder Annie Chang describes going into business with three friends to make “awesome games that people really like” on the Facebook platform, as well as when it makes sense to take on funding to fuel growth.

Catapult Design co-founder Heather Fleming talks with Women 2.0 producer Emily Goligoski about the consultancy’s work to develop products and technology that improve livelihoods.

Sukhinder Singh Cassidy joined online style community Polyvore as CEO after leading Google’s international efforts in 18 countries. She discusses looking for interviewees’ internal champions and finding a discipline to excel at with Women 2.0′s Emily Goligoski and videographer Alley Pezanoski-Browne.

Alexa Andrzeweski founded meal recommendation tool Foodspotting after working as a UX designer and taking part in a Women 2.0 startup incubator program. During the most recent pre-incubator program Women 2.0 Labs, she talked with Emily Goligoski and videographer Alley Pezanoski-Browne about picking business partners and surrounding yourself with entrepreneurial-minded individuals.

Emily Goligoski sat down with Slideshare co-founder Rashmi Sinha to discuss her early visions for the site and her career, as well as her advice for people considering leaving their jobs to start a new endeavor with others.

Emily Goligoski from Women 2.0 sat down with VidSF and Megan Smith, general manager for, to learn about the search giant’s philanthropy efforts and how they dovetail with Smith’s personal passions.

Emily Goligoski from Women 2.0 sat down with VidSF and Julia Hartz, co-founder of the online event registration company Eventbrite, in San Francisco to discuss the company’s approach to mobile and knowing when an idea is worth making sacrifices for. The former television network executive discusses building a quality product, growing a repeat user base and perfecting a divide and conquer co-founder strategy before seeking $7 million from Sequoia Capital.

Women 2.0′s Emily Goligoski and VidSF sat down with Eileen Gittins, founder and CEO of the book publishing company Blurb, for her thoughts on naming a company with international aims and launching a digital offering days before the release of the iPad. Gittins discussed approaching VCs about physical publishing when it wasn’t front of mind, expanding Blurb’s service worldwide and still making time to see the work its’ community creates.

When Tal Flanchraych took the marketing helm at the startup Cabulous, the taxi hailing iPhone app took off in pursuit of changing the way cab transportation happens in cities. Come along for a ride to see how it works.

Sharon Vosmek, the CEO of Astia and a longtime supporter of Women 2.0′s work in encouraging leadership of high growth startups, discusses her non-profit organization’s work to fuel innovation in the countries where it works, including India, the US and the UK. Current data on the number of female company founders is discussed.

During Women 2.0′s recent “Will It Launch?” weekend workshop for prospective entrepreneurs, moderator Poornima Vijayashanker spoke about her decision to leave (where she was the founding engineer) to create software for small businesses. She discussed knowing when to take a risk–including leaving Stanford grad school to start a company that was later sold to Intuit–and how her BizeeBee co-founder Liz Wiltsie found her by following Women 2.0 on Twitter.

In advance of the most recent Skimble iPhone app update, company co-founder Maria Ly talked with Women 2.0 and VidSF about creating the activity tracking platform. She certainly didn’t sit down for the In Conversation series interview at Mission Cliffs, but she did discuss transitioning from a Fortune 500 company to selecting activities for personal tracking, including snowboarding, swimming, running, and yoga. Platform participants note their physical exercise and can share their progress with friends.

Julie Greenberg founded Jobnob after 10 years of working for internet/media companies like ZING (sold to Dell), Napster, and NBC Universal. She talks about how to avoid stalling your startup by over-planning, empowering yourself to earn more with salary information, and finding free fabulous interns.

Amra Tareen, founder & CEO of allvoices.comshares how she has done it all – having a family, founding a team and being a CEO.Prior to allvoices, Amra was a partner at Sevin Rosen Funds. She was at Sevin Rosen from 2000-2006 to focus on investment opportunities in communications infrastructure and next generation carriers. Prior to joining Sevin Rosen, Amra was a product marketing director at Ascend Communications. She was instrumental in growing the DSL business. She was also responsible for product positioning, competitive analysis and outbound marketing for the remote access business. Earlier she worked as the product manager for Ascend’s SS7 gateway.

Megan Casey, co-founder of shares her journey from an editor to a co-founder. Before joining the founding Squidoo team Megan spent 6 years in book publishing, most recently at the Portfolio business books imprint of Penguin Group, USA. There she developed pioneering marketing and technology books from the likes of John Battelle, Seth Godin, Bo Burlingham, Rod Beckstrom and Ori Braufman, and Dave Balter — among countless others.

Megan was universally regarded as the most effective (and, irrelevantly, the youngest) editor working in the popular business book genre. She is also a user experience and marketing consultant for several author websites, and once upon a time ran her own author website development company.

Caterina Fake, co-founder of Hunch and Flickr shares her journey of starting Hunch after having succeeded at Flickr. Hunch is a collective intelligence decision-making system that uses decision trees to make decisions based on users’ interests. It launched in June 2009. Prior to Hunch, Fake was co-founder of Flickr, a photo-sharing service developed by Ludicorp in Vancouver and acquired by Yahoo! in 2005. Prior to Flickr she was Art Director at and heavily involved in the development of online community, social software and personal publishing. She joined the board of directors of Creative Commons in August 2008 and in May 2009 received an Honorary Doctorate from RISD.

Shinyoung Park is working on her third successful startup, as founder of the mobile social network for teens, Funji. She speaks to Women 2.0 about choosing the right founding team members and managing development to make better changes. Shinyoung lived in South Korea for 30 years before moving to the United States and she shares her advice for first generation Americans.

Josette Melchor is the founder and executive director of the Gray Area Foundation for the the Arts. Since 2005, she has been working towards opening three art spaces in the Tenderloin neighborhood of San Francisco. She speaks about the importance of arts education, choosing a location, and what her organization teaches artists about digital marketing.

Liz Gannes, editor of NewTeeVee on the GigaOM network, covers news and analysis of the online video industry. The former Red Herring reporter talks about the differences between blogging and writing for traditional media, what distinguishes technology and content startups, and the explosive growth of web video.

Jen Bekman thought she was on the perfect path working at Netscape in 1999. Join us as we ask her about starting over, finding the right project for yourself, and curating versus crowdsourcing. Jen Bekman owns an eponymous art gallery, writes a blog called Personism and is the founder of the international photo competition, “Hey, Hot Shot!”. Her latest endeavor is 20×200, a place to buy editioned prints and photos at ridiculously affordable prices.

March 17, 2010 — Patricia Araque (Founder & President, Ellas 2.0) and Shaherose Charania (Co-Founder & CEO, Women 2.0) speak to about women entrepreneurs. For example, Shaherose has participated in the launch of several tech startups. In this talk, these women entrepreneurs shared their experiences in advancing women in technology-based ventures, and answer questions from the audience.

Join Women2.0 in conversation with Veronica Belmont, co-host of Revision3′s tech-centric show, Tekzilla, and Qore on the PlayStation Network. Got to know what you are talking about!! – strongly advises Veronica Belmont. Join us in this interview with Veronica where she shares her journey from CNET to Tekzilla along with her secret to a great personal brand.

Join Women2.0 in conversation with Shellye Archambeau, CEO of MetricStream. Shellye shares how her experiences at companies like IBM, BlockBuster led her to where she is today. Shellye is a strong believer in power of planning & having mentors around you.

Wendy Lea has worked as a bootstrap entrepreneur, corporate executive, and angel investor over the last 25 years. She recently joined as CEO. She shares her advice about when to admit that you don’t understand, raising capital, and how female leaders can authentically manage effectively.

Jennifer Pahlkais the co-chair and general manager of the Web 2.0 Expos for TechWeb. She speaks about avoiding burn-out, understanding complex technologies, and the upcoming Web 2.0 Expo in San Francisco (3/31-4/5/09).Jennifer previously she chaired Enterprise 2.0, and before that was the director of the Game Group at CMP. During her tenure in the games business, she oversaw the dramatic growth of the Game Developers Conference (GDC) from 1995 to 2003 and launched a number of notable programs, including the Independent Games Festival, known as the Sundance of the game industry, and the Game Developers Choice Awards. She is a graduate of Yale University.

Erica Douglass sold her million dollar web hosting company at the age of 26. She speaks about finding funding, knowing your limitations, and how to get started in technology. For more advice from Erica, visit

Clara Shih is author of The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff (Prentice Hall) and Director of Social Networking Alliances & Product Strategy at She shares her personal experiences with Women 2.0 about the importance of mentors and role models, how immigration is similar to entrepreneurship, and her experience of writing a book. Learn more about Clara’s work at

Elisa Camahort Page worked in high tech before co-founding BlogHer, a community for and guide to blogs by women that hosts annual conferences, an online content hub, and an advertising network.

Kirsten Spoljaric is a founder and the director of human resources at Mashery. She speaks about starting at the bottom, setting expectations, and working with an all male team.

Sandy Jen is co-founder of Meebo, an Ajax-based in-browser instant messaging program which supports multiple IM services. She talks about how and why she chose to be where she is today, and shares her experiences as an entrepreneur.

Women 2.0 “In Conversation” Series – MP3s

Danae Ringlemann on co-founding an online community for filmmakers (Download MP3)
Danae is a founder and the finance chief of IndieGoGo, an online social marketplace connecting filmmakers with fans to make independent film happen.

Eileen Hassi on founding Ritual Roasters in San Francisco (Download MP3)
Eileen founded San Francisco’s Ritual Coffee Roasters four years ago and has managed to expand to three locations and a roastery in the midst of a recession. She discusses ways that informing local consumers tastes’ can improve the quality of life for coffee growers worldwide, why entrepreneurs don’t make good employees for other people, and the importance of finding good mentors while following your own instincts.

Tara Hunt on social media strategy and entrepreneurship (Download MP3)
Social media strategist Tara Hunt co-founded Citizen Agency in San Francisco to connect communities and customers with her online clients. She blogs at

Sramana Mitra on mentors and entrepreneurship (Download MP3)
Author of Entrepreneur Journeys, Sramana Mitra is an entrepreneur, a strategy consultant and a Forbes columnist. She blogs at

Opening music for the Women 2.0 “In Conversation” series is from Nithin Rao.