The Anatomy of a Winning Pitch (Infographic)


What goes into a winning pitch? An infographic explains exactly how to craft the perfect pitch. 

By Rachel Lehmann-Haupt (Editor, Women 2.0)

A winning pitch deck is made up of many different parts that complement each other perfectly. This infographic, presented by, will teach you how to include all the pieces you need, and none that you don’t.



This infographic was originally published at

Women 2.0 readers: What’s your strategy for a winning pitch?

Rachel Lehmann-Haupt ([email protected]) is an editor at Women 2.0. She also works with companies on the art of storytelling. This includes content strategy – blogs, web articles, contextual commerce, e-books and e-magazines – with the goal of better influencing and engaging audiences. She was a founding editor of TED Books and has published and edited numerous articles and books. Her interests include gender politics, working motherhood, urban innovation, health, and fashion. Her work has appeared in The New York Times, the Daily Beast, New York, Vogue, Self, Outside, and Wired.  Follow her on Twitter at @rlehmannhaupt.

Photo credit: tedeytan via Flickr