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12/20/12 | Uncategorized

Scaling Up: 4 Things Your Growing Business Needs From You

You can’t create a solid people plan until you’ve made your peace with your fears around leadership and delegation.

By Lauren Bacon (Author, The Boss of You)

You have built a successful something. (A business, project, campaign, whatever.) You have sacrificed – are sacrificing – sleep, fresh air, your social life, to make it happen. And it is taking off, like a jet engine. Demands on you and your time are increasing; pressure is mounting; and you know you are on the cusp of something big. You feel a thrill in your bones… and beneath that, apprehension and fear.

You attribute the fear to a shortage of self-confidence, or maybe just anxiety that the stakes are going up. I got this, though, you tell yourself. I’ve come this far. Maybe you believe that, and maybe you don’t.

Here’s the thing: Yes, you are likely experiencing some self-doubt that could stand to be addressed. And there is also something else going on. Something big that needs your attention right now.

You are on the steep upward slope of what the business world calls scaling. And to scale successfully, you need more than a boost of self-confidence.

In my personal experience as an entrepreneur, and in advising other business and nonprofit leaders, I’ve observed four* key things that need to be in place in order to scale up gracefully:

  • Enough self-awareness and vulnerability to face your fears.
  • A people plan.
  • Systems – technological & human – that can take you from here to the next level.
  • Absolute confidence that your revenue model is ready for prime time.

You must address all four of these things to allay those nagging doubts. Notice how three of them are external (revenue, systems, people) and one is internal? I see a lot of business experts talking about external systems without addressing the personal side, or vice versa – and I don’t find that helpful.

In my experience, you can’t create a solid people plan until you’ve made your peace with your fears around leadership and delegation – and know a few things about writing job descriptions, interviewing people, and managing effectively. Nor can you get a grip on your pricing until you’ve faced your relationship with money – and have a clear strategy for your positioning and marketing, and have crunched the numbers to make sure they add up.

* There are, I’m sure, more than four things that belong here. People have written entire books on how to scale. These are the four that have been on my mind lately, as I’ve been advising entrepreneurs who are wrestling with how to scale their businesses.

This post was originally posted at Curious for a Living. Photo credit: Brian Wolfe on Flickr.

About the guest blogger: Lauren Bacon is the author of The Boss of You. A firm believer that the first step towards building a great business is to create your own definition of success, she has co-authored a bestselling book for women entrepreneurs and convened events for values-driven business owners. She loves French decorating magazines, graphic novels, and working out with her boxing coach. Follow her on Twitter at @laurenbacon.

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