PITCH NYC 2012: DailyWorth CEO Amanda Steinberg Talks Marketing, Growth Hacking And Building 6 Companies
Live from PITCH NYC 2012 Conference & Competition –
By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)
At the 2012 PITCH NYC Conference, DailyWorth CEO and founder Amanda Steinberg talks from her experience of building over 200 websites. DailyWorth is her sixth business and she aimed to share tips with the audience at Women 2.0
“The most important lesson I learned is that as CEOs and founders, we make things too complicated,” said DailyWorth’s Amanda Steinberg. “My next business is going to be the simplest business possible, which is why I went to the email business model. You can build 10, 20, 30 million dollar businesses based on email alone. I wanted to make things simple.” Another tip: “Play in a market that is big enough” she underlined.
Amanda Steinberg talks about PR being overrated, and to instead follow great marketing gurus online. She named Noah Kagan and Ramit Sethi. She cites Noah’s sense of humor in his emails, and Ramit’s genius in marketing – just check Google his name and you will see. Amanda said she enjoys following people who have not taken money, because they have figured out a lot of what it takes to build an audience – with very little resources and maximum return.
Amanda Steinberg revealed that “Everyone is doing this but nobody is talking about it – paid advertising. You can control it, you can measure it and you can optimizing it.” From a user acquisition standpoint, Amanda Steinberg advises that entrepreneur understand how much you can afford to acquire a user.
She also reveals that Facebook and Google ads don’t necessarily convert. Pay attention to your price and see if it’s worth it. There are other more affordable channels.
“Andrew Chen wrote a really long brilliant blog post about growth hacking – a combination of marketing and engineering,” said Amanda Steinberg. In learning to be a growth hacker is about finding what is working, and then “tweaking them to death and evolving them so they become large streams for what you do.”
Women 2.0 readers: Which tip from Amanda Steinberg did you take away from PITCH NYC Conference? Let us know in the comments.
Angie Chang is Editor-in-Chief and Co-Founder of Women 2.0, a media company offering content, community and conferences for aspiring and current women innovators in technology. Our mission is to increase the number of female founders of technology startups with inspiration, information and education through our platform. Previously, Angie held roles in product management and web UI design. Angie holds a B.A. in English and Social Welfare from UC Berkeley. Follow her on Twitter at @thisgirlangie.