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Women-Led Startups Compete With "Bro-grammers" For Funding

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Gender stereotypes die hard as females make tech gains.

By Christopher Heine (Staff Writer, Adweek)

Sophia Chou is president of Loudly, a new text-and-call phone app that just finished a 12-week accelerator program called Woman Innovate Mobile (WIM).

Every morning, Chou and Loudly co-founder Foy Savas leave a tiny apartment they share in Bay Ridge Brooklyn and head into Manhattan, often to meet with venture capitalists and other potential investors. They moved from Boston last winter to participate in WIM and rub elbows with movers-and-shakers in New York’s growing tech scene.

While Chou’s forecast for Loudly is clearly optimistic, she wonders whether her company gets the same fair shake as “bro-grammer” startups when meeting with VCs.

“There’s a very cynical part of me that believes there are many VC firms and investors that want to see the typical cookie-cutter [collection] of four bro-grammers that made this awesome little startup,” she said. “And then they see me, and they say, ‘Do you do code?’”

» Read the full article at Adweek.