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Mobsmith, Co-Founded By CEO Ingrid Lestiyo, Acquired By Rubicon Project For $10M

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Mobile startup Mobsmith, co-founded by CEO Ingrid Lestiyo, was acquired for a rumored $10 million today.

By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

Rubicon Project, an online ad tech agency in Los Angeles, acquired Mobsmith for $10 million today, according to AllThingsD. Mobsmith was co-founded by CEO Ingrid Lestiyo, an engineer and Harvard Business School graduate.

Ingrid launched Mobsmith two years ago as an ad execution platform for premium publishers / ad networks. She raised financing from Blumberg Capital and XG Ventures.

Congrats to Ingrid and her team on the acquisition!

Angie Chang co-founded Women 2.0 in 2006. She currently serves as Editor-In-Chief of Women 2.0 and is working to mainstream women in high-growth, high-tech entrepreneurship. Previously, Angie held roles in product management and web UI design. In 2008, Angie launched Bay Area Girl Geek Dinners, asking that guys come as the “+1″ for once. Angie holds a B.A. in English and Social Welfare from UC Berkeley. Follow her on Twitter at @thisgirlangie.