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In War For Talent, "Brogrammers" Will Be Losers

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“The rise of the brogrammer joke and its ensuing backlash has some benefits: It helps talented women choose worthy employers, it gives a name and face to a problem that plagues the industry and it publicly shames some of the most sexist offenders.”

By Gina Trapani (Founder, ThinkUp)

In 1999, Google’s Marissa Mayer almost didn’t take the job at the all-male startup because there were more women at another firm that made her an offer. If Mayer had just graduated from college today with offers from two equally compelling startups – one all-male and one not – it’s clear which one she would choose.

If you write software for a living and you’re located in Silicon Valley, you have your pick of employment options at an array of tech startups – yes, even in this economy. When a recruiter’s pitch is: “Wanna bro down and crush some code?” – like San Francisco-based Klout’s was – you get a sense of what that company is looking for.

If you’re a woman, it’s not you.

» Read the full article at CNN.