• Women 2.0 HowTo Conference San Francisco, September 30 - October 1, 2014

Reaching Your End Game: Collective Success For Women Entrepreneurs


Instead of struggling in a silo, it’s critical to create a networked, multifaceted strategy to solving problems by sharing resources and learning about proven tactics.

By Marilyn Nagel (CEO, Watermark)

The great news is that the number of women entrepreneurs continues to rise regionally, nationally, and internationally. The bad news? Not everyone successfully navigates the journey from concept to the bustling and profitable business initially envisioned.

The number of obstacles business owners and growers face can seem truly insurmountable: finding funding, getting access to the right resources, hooking great talent (on a budget!), and building the right technology platform are just a few of the problems entrepreneurs find themselves challenged with.

Most entrepreneurs start out with limited means to turn their ideas into reality. Unfortunately, this often means that they’re attempting to tackle problems on their own, without the ability to learn from the experts or bounce ideas off others.

The Watermark Entrepreneur conference is a place to get answers, problem solve, learn how to avoid common pitfalls and network with colleagues while learning from those who are gurus in this field.

At Watermark, our approach has always been to help women leaders tackle these issues by sharing their collective wisdom and offering action oriented learning opportunities with experts. Instead of struggling in a silo, it’s critical to create a networked, multifaceted strategy to solving problems by sharing resources and learning about proven tactics.

Next week, we’ll be hosting our annual half-day conference A Watermark Experience for Entrepreneurs — For Women, by Women. We’ll be joining together to with experts and each other to solve issues such as: How to innovate and execute on a small budget, how to create a talent strategy, strategic selling, and more.

It’s an unprecedented opportunity to learn from and rub elbows with the Bay Area’s heaviest hitters in the entrepreneurial community:

  • Shellye Archambeau (CEO, MetricStream)
  • Bill Campbell (Board Chair, Intuit)
  • Andrea Cutright (Founder & Co-Owner, Foodily)
  • Margaret Graziano (CEO, KeenHire Talent Management)
  • Geraldine Laybourne (Founder, Oxygen Media)
  • Ginny T. Lee (SVP & General Manager Employee Management Solutions, Intuit)
  • Donna Novitsky (CEO, Yiftee & former CEO, Big Tent Design & Venture Partner, Mohr Davidow Ventures)
  • Alexis Ringwald (Co-Founder & CEO, LearnUp)
  • Nancy J. Schoendorf (General Partner, Mohr Davidow Ventures)
  • Sue Siegel General (Partner, Mohr Davidow Ventures)
  • Kelly Swanson (Founder & Managing Partner, Clarity LLC)
  • Sally Thornton (Founder, Forshay)
  • Susan Wojcicki (SVP Advertising, Google)

Women 2.0 readers receive a 20% discount with discount code “wearewatermark75″ when you register here.

We hope you’ll join us!

Editor’s note: Got a question for our guest blogger? Leave a message in the comments below.

About the guest blogger: Marilyn Nagel is the CEO of Watermark. As CEO of Watermark, Marilyn leverages her passion for gender diversity by promoting inclusive, diverse, and well-balanced workplaces. Prior to Watermark, Marilyn was Chief Diversity Officer at Cisco. Prior to Cisco, Marilyn worked in academia, leadership development, operations management, and organizational development for nearly 30 years, in both the private non-profit sector and for Fortune 100 companies. Follow her on Twitter at @wtrmrk.