Female Founders To Watch: Latina Entrepreneurs

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Celebrating a diverse range of Latina entrepreneurs in the United States – and beyond!

By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

When Women 2.0 partnered with Ellas 2.0, founded by Patricia Araque in Spain, we set out to identify emerging Latina entrepreneurs. The media is buzzing about Latina entrepreneurs, talking about how why Latinas are leaving corporate America.

Entrepreneurs wear many hats, from functional roles in their startups to affinity groups they can tap into. Take for example the venerable Skimlinks Founder and CEO Alicia Navarro – her Twitter profile reveals a smorgasbord of identities: “Spanish-blooded, Aussie-born, London-headquartered, San Francisco-based…”

Connecting over a shared identity is one way to leverage a business relationship/network, so take advantage of these organizations and groups that are keen on supporting Latina entrepreneurs.

Mexican.VC, Silicon Valley’s first seed fund for scalable Mexican Internet startups, is currently accepting applications for summer/fall. There is also the NewME accelerator for minority-led startups, StartupBus in Mexico, the Latino Startup Alliance in the Silicon Valley co-founded by Jennifer Arguello, and of course Ellas 2.0 headquartered in Madrid, Spain and run by Patricia Araque. Latinas looking to start a high-tech, high-growth company or startup have plenty of resources to leverage.

Here are some Latina women entrepreneurs we’d like to highlight:

Alicia Morga (Founder & CEO, Refleta)
After selling Consorte Media, Alicia is now bulding Refleta, a personal insight company initially focused on weight loss. Follow Alicia on Twitter at @AliciaMorga.

Alline Watkins (Founder & CTO, LiveSource)
A Java programmer for 15 years, Alline is currently working on LiveSource, an extreme lean toolkit. Follow Alline on Twitter at @allineo.

Begoña Mardaras (Co-Founder, Deluxe & Vintage)
Begoña co-founded Deluxe & Vintage in Barcelona, offering pre-owned luxury consigment items online. Follow Begoña on Twitter at @demodaes.

Celeste North (Founder & CEO, NuFlick)
Celeste founded NuFlick, an on-demand platform of Mexican, alternative and independent films. Follow Celeste on Twitter at @CelesteNorth.

Constanza Díaz (Co-Founder, Hecho Para Ti)
Santiago-based Constanza co-founded Hecho Para Ti, exporting high-quality artisan goods from Chile and Latin America. Follow Constanza on Twitter at @ConstanzaDiazC.

Izanami Martínez (Founder, Nonabox)
Izanami founded NonaBox in Madrid, a monthly subscription service delivering the best products for you and your babies. Follow Izanami on Twitter at @IzanamiMg.

Jennifer Argüello (Co-Founder, Latino Startup Alliance)
Jennifer co-founded Latino Startup Alliance in the Silicon Valley to promote and cultivate a tech entrepreneurial spirit within the U.S. Latino community. Follow Jennifer on Twitter at @engijen.

Laura Castaneda (Co-Founder, COO & CFO, Gizmo)
In addition to founding Gizmo, Laura co-founded a few stealth-mode startups and enjoys investing, traveling and spending time with family. Follow Laura on Twitter at @Laura_Castaneda.

Maria Garcia Smith (Founder & CEO, Blitz at Performance Solutions SAC)
Maria founded Blitz, a B2B/B2C social engagement and marketing platform with multichannel support. Follow Maria on Twitter at @Maria_Garcia.

María Laura García (Founder & CEO, Global News)
From Buenos Aires, María founded Global News, a Latin American media monitoring and analysis company. Follow Maria on Twitter at @lauraglobalnews.

Marina Zaliznyak (Founder, Wiseri)
Marina founded Wiseri in Madrid to change the rules of job portals, candidate selection and everything else in between. Follow Marina on Twitter at @MarinaZal.

Marta Cruz (Co-Founder, Nextperience)
Marta co-founded Nextperience, a Buenos Aires-based accelerator seed fund helping Internet entrepreneurs in Argentina. Follow Marta on Twitter at @marta_cruz.

Patricia Araque (Founder & President, Ellas 2.0)
Patricia founded Ellas 2.0, the sister organization to Women 2.0, increasing the number of female entrepreneurs in tech in Spain. Follow Patricia on Twitter at @PatriciaAraque.

Raquel Iglesias (Co-Founder, TOTFAN Games)
Raquel co-founded TOTFAN Games, a Barcelona-based online gaming and social network platform for fans. Follow Raquel on Twitter at @raquel_iglesias.

Sally Buberman (Co-Founder, Wormhole IT)
From Buenos Aires, Sally co-founded Wormhole IT, an award-winning startup that specializes in bringing the best web conference experience ever. Follow Sally on Twitter at @SallyBuberman.

Stephanie Bravo (Co-Founder & President, StudentMentor)
Through StudentMentor, Stephanie hopes to increase college completion and student career readiness by leveraging innovative tech. Follow Stephanie on Twitter at @stephanierbravo.

Vanesa DellAcqua (Co-Founder & Director, Scotas)
System engineer Vanesa co-founded Scotas, a company specialized on free text search and Oracle. Follow Lili on Twitter at @VanesaDellAcqua.

Let us know about more Latina female founders of tech startups in the comments below – thanks!

About the writer: Angie Chang co-founded Women 2.0 in 2006. She currently serves as Editor-In-Chief of Women 2.0 and is working to mainstream women in high-growth, high-tech entrepreneurship. Previously, Angie held roles in product management and web UI design. In 2008, Angie launched Bay Area Girl Geek Dinners, asking that guys come as the “+1″ for once. Angie holds a B.A. in English and Social Welfare from UC Berkeley. Follow her on Twitter at @thisgirlangie.